Our Favorite 3 Methods For Creating Awareness | The Client Acquisition Series

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 320

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place. Welcome back to another episode of the 6 Figure Creative Podcast. I am your host, Brian Hood. I'm here with my favorite Jewish substitute co-host right now, Mr. Mark Eckert. Hey, dude, how are you doing?

Mark Eckert (0:35)

Hey, before we kind of get into any of this, really funny, I'm going to embarrass Brian for a second. We spent like a good solid while troubleshooting your headphone situation because he was just so determined to not wear over-the-ear headphones because he was looking like Princess Leia.

I was really excited to have a Star Wars-themed episode.

Brian Hood (0:57)

If you've listened to this podcast for a while, I've had these same cheap, just garbage $20 earbud headphones that plug into my thing, but I was having an issue with my headphone jack and my main thing. I don't want to get into audio talk here, but it's just a short cable, so it pulls out my ear if you're watching this on YouTube. It's kind of annoying, but I literally look like Princess Leia. You know what, I'll put them on.

Mark Eckert (1:14)

Yes, thank you, thank you.

Brian Hood (1:16)

This is for our YouTube audience. If I put this over my ears, look how bad this looks, man. This is awful.

Mark Eckert (1:21)

Brian, I am your father.

Brian Hood (1:24)

I've never worn over the head earphones in any episode of all time, so that would have been a first.

Mark Eckert (1:28)

It looked great.

I wish you still wore it, and we didn't troubleshoot any of this, because then I could have just ragged on you the whole time. That would have been great.

Brian Hood (1:36)

I'm going to change the subject because our audience doesn't care about.

Mark Eckert (1:39)

Speaking of Star Wars.

Brian Hood (1:41)

Speaking of Star Wars, we're on our client acquisition series, which has nothing to do with client acquisition. Today we've had a really good episode, planned out at least. We'll see how it actually comes out. I don't know if it's going to be a good episode yet, listeners, because we haven't made it yet, but I promise you we're going to try our best. We have a really good topic planned here from really good sources.

Actually, you and I both, Mark, have read the book called 100 Million Dollar Offers by Alex Hermosy. You've read it, right?

Mark Eckert (2:05)

Oh yeah, it's fucking awesome. It's amazing.

Brian Hood (2:07)

It's an amazing book. Like it is, it's such an interesting guy. He's not everyone's taste. I'll say that. He has an acquired taste for some people. I like his approach to business, but I wholeheartedly recommend that book to any of our listeners. $100 million offers. And the reason being is as freelancers, as creatives, as anyone offering any sort of service honestly, if we don't have a good offer, meaning the thing we are offering to people, if that's not the best it can possibly be, then we're missing out on so many sales, so many clients, so much potential work. Like everything as a freelancer hinges on our offer, which is like marketing jargon. Offer is like a very marketing focused term. I don't really like it, but it really does tie into creatives because we are offering some sort of creative service to other people or product in some cases, because we do have e-commerce people listen to this podcast.

But the $100 million offers book is, I think the tagline is something like, how to make an offer so good, people feel stupid saying no.

If you were to look at your business right now, like it's likely that is not the case. People will not feel stupid saying no to you because there's 10 other people that could go higher to do the exact same thing the exact same way, if not better.

So that book is our like 6 Figure Creative salute recommendation. Go buy that book right now. Alex Ramosi doesn't care that we exist, so we're not getting any kickback for this.

Mark Eckert (3:20)

The book's like 99 cents. He's not going to get a sale from us anyway.

Brian Hood (3:23)

Yeah, sure. Well, actually, I bought the like $20 hardcover copy because I want the actual hardcover. It's like a textbook size. It's huge, it's thin. There's a lot of animations and like little doodles and stuff in it to really get the points home. But actually, the topic for today is from that book.