North Korea’s Economy is Booming & Apple unveils IOS27

**SPEAKER_1** (0:01)
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**Neal Freyman** (0:28)
Good Morning Brew Daily Show. I'm Neal Freyman.

**Toby Howell** (0:31)
And I'm Toby Howell.

**Neal Freyman** (0:31)
Today, you won't believe which country has a booming economy.

**Toby Howell** (0:35)
Then Apple has unveiled its more sophisticated Siri.
It's Tuesday, June 9th. Let's ride.

**Neal Freyman** (0:48)
Well, it won't be Knicks in four. Last night, the Spurs cut the Knicks NBA finals lead to two to one with a victory in game four at Madison Square Garden.
Still, it was a night that seemed to transcend sports in a way only the Super Bowl can. President Trump became the first sitting US president to attend an NBA finals game, causing security nightmare around the arena and eliciting boos when he was shown on the Jumbotron. There were more A-list celebrities sitting courtside than the Oscars red carpet. In New York City, I have never seen it like this. Walking around last night, you'd think we were landing on the moon in 1969, with crowds of people clustered in front of makeshift projectors in park sidewalks, watching the game. Everyone's been coveting that third space, a place to gather with others in real life outside of work or home. And at least for this Knicks playoff run, they've delivered that.

**Toby Howell** (1:34)
And if you wanted to actually catch the heartbreaking loss from courtside, it's going to cost you a lot of money. Two seats on Celebrity Row were sold for $1 million, making them the most expensive seats in NBA history. And the money actually went to a good cause. The seats were part of a charity auction for the Knicks Garden of Dreams Foundation that supports kids. The winning bid was split between a law firm and a PE firm and ended up being the largest single donation in the history of the foundation. Those seats typically are not sold. They're doled out to celebrities like Timothy Chalamet, like Ben Stiller. So it's impossible to know what they actually cost. But apparently the answer is the same price as a good size home in most of the country.

**Neal Freyman** (2:14)
And now a word from our sponsor, Sage. Toby, imagine having 5,000 coworkers all in different countries, and it was up to you to manage all of them.

**Toby Howell** (2:23)
Do I get to visit all of them?

**Neal Freyman** (2:24)
No.

**Toby Howell** (2:25)
Well, that sounds very stressful.

**Neal Freyman** (2:26)
Exactly why Sage built AI-powered software that can handle HR and payroll across large, distributed, multi-country employee populations.

**Toby Howell** (2:34)
Scaling internationally means dealing with different benefits package, labor laws, tax treaties, and reporting requirements. Sage People is built to manage that complexity without drowning HR teams in spreadsheets.

**Neal Freyman** (2:46)
It's no wonder, then, that over 6 million businesses use Sage globally across 150 plus countries.

**Toby Howell** (2:52)
To learn more, head to sage.com/morningbrew. That's sage.com/morningbrew.
Apple hosted its Worldwide Developer Conference yesterday, and all eyes were on if it could finally roll out a version of Siri that didn't stink. This event was tabbed as the AI comeback for Apple after a very underwhelming rollout of the technology over the last two years that included paying out a $250 million settlement because it overhyped its AI capabilities. Did yesterday cleanse the palette? Yes and no. Siri did in fact get an upgrade, and it can now do some baseline stuff that it feels like it probably always should have been able to do, like pull information from your personal data. For instance, if your mom texted you a coffee mug that she wanted for her birthday, you can ask Siri, hey, what was the name of that brand again? And it'll search your messages for you. It can also search the web and look at what's currently on your screen. The demos Apple highlighted included looking up concert info, chatting with Siri about the World Cup, and setting reminders. Siri also gets its own dedicated app and will be better at holding conversations thanks to an assist from Google who co-developed the model Siri runs on, all pretty standard stuff. And that is why its stock fell about 2% yesterday as the announcements rolled out. Apple essentially shipped a lot of the AI features it unveiled two years ago, only this time with a pinky promise that they're actually gonna make it to your phone. Neal, Siri got better, but is it enough to put Apple back in the AI race?