Meta’s Prediction Market App, Europe vs. Big Tech, and Hollywood’s Comeback

**SPEAKER_1** (0:00)
Support for this show comes from Odoo.
Running a business is hard enough, so why make it harder with a dozen different apps that don't talk to each other? Introducing Odoo, it's the only business software you'll ever need. It's an all-in-one fully integrated platform that makes your work easier. CRM, accounting, inventory, e-commerce and more. And the best part, Odoo replaces multiple expensive platforms for a fraction of the cost. That's why over thousands of businesses have made the switch. So why not you?
Try Odoo for free at odoo.com. That's odoo.com.

**Kara Swisher** (0:41)
Support for this show comes from Odoo.
Running a business takes everything you've got. And a lot of the tools out there that are supposed to make your life easier just aren't great at talking to each other. And that means you end up having to toggle between a dozen different apps and services just to keep the lights on. Enough of that. Now there's Odoo, the all-in-one fully integrated platform that actually might help you get it all done. Thousands of businesses have made the switch, so why not you? Try Odoo for free at odoo.com. That's odoo.com.
Support for this show comes from Coheer. As AI advances, one thing matters more than ever, staying in control. Most AI comes with strings attached like sharing your data and infrastructure or compromising your independence. With Coheer, you don't have to give up control to gain capability. You can have both. From frontier models to out-of-the-box tools, Coheer gives you everything you need to build and deploy secure, scalable AI that drives growth and delivers results. Your data decisions and competitive edge stay yours. You control your AI on your terms. See how AI can empower your organization without compromising what matters most. coheer.com/vox.

**SPEAKER_3** (1:55)
You love me.

**Kara Swisher** (1:56)
I do.

**SPEAKER_3** (1:56)
You love the dog.

**Kara Swisher** (1:58)
Sadly, it's the worst relationship of my life and my finest. Hi, everyone. This is Pivot from New York Magazine and the Vox Media Podcast Network. I'm Kara Swisher.

**Scott Galloway** (2:10)
And I'm Scott Galloway.

**Kara Swisher** (2:15)
Wow, that was really good. We're recording this episode in front of a live audience here at the ADWEEK House at Cannes Lions International Festival of Creativity. Is that what it's called? All right. Fine. We're doing that. Welcome, everybody.
So let's just start, Scott. We haven't seen each other at all, correct? Not even slightly.

**Scott Galloway** (2:37)
Yeah, no, it's a great can. I mean, we love to see you.

**Kara Swisher** (2:40)
It's a great can for both of us, so we don't have to see each other. I brought my children. We're having a lovely time. They were just in the Mediterranean this morning.
And I've had a lovely time with them except for the heat. But how is your congo, can? Sorry, Jesus Christ.

**Scott Galloway** (2:54)
I love it here. But I don't know if you saw that crazy drone show.

**Kara Swisher** (2:59)
Yeah, that was a cargo.

**Scott Galloway** (3:01)
It's actually, the word is, and I can validate this, it's an alien craft. It's an alien species of women who are, no joke, are abducting guys with enormous dicks. So you're saved.
But also, just so you know, the spaceship is incredible. Oh yeah.

**SPEAKER_3** (3:23)
Hello, France.

**Kara Swisher** (3:26)
That took like five seconds to get to a penis joke and a highly complimentary one to yourself, which is inaccurate, but nonetheless.

**Scott Galloway** (3:36)
Don't ask me my nickname in the fraternity. Just don't, just don't. Trey pod. Yeah. Trey pod.
Anyway, sorry.

**Kara Swisher** (3:44)
It's Twa. It's Twa pod.
Trey pod is very pod.

**Scott Galloway** (3:49)
It's like you should take intentions or gestures with the intentions that they're made, or that they're intended or doing. You know what I'm saying?

**Kara Swisher** (3:58)
Yeah. Okay. No, I don't. Not even slightly. All right. Let me just, how is your can gone? How's it gone? It's great.

**Scott Galloway** (4:05)
It's the first time I've left my hotel. Okay.

**Kara Swisher** (4:07)
All right.

**Scott Galloway** (4:08)
When I was there, I used to have to work here and like, you know, me with Martin Sorrell, I'd have lunch with them and he'd take calls and just go, one minute, one minute. And now it's like Mr. Beast is the man.

**Kara Swisher** (4:19)
Yeah.

**Scott Galloway** (4:20)
Yeah. I love it.

**Kara Swisher** (4:21)
Talk a little bit about, what do you think are the big takeaways so far?

**Scott Galloway** (4:25)
So hands down, the biggest trend is the crater economy. There's 500 here this year, there were 400 last year. It used to be, it's sort of ironic that this is meant to be a gathering. It's 13,000 people from 90 countries. It's meant to be a gathering to celebrate the industry, but the industry hasn't yet recognized they're no longer the protagonist. And that the industry, if you think of it in the means of production, talent used to command 10 or 15% of the total revenue. Because in between there were these means of production or moats and ad agency, distribution, a studio, makeup, unions, a cable going into people's homes. And now people with these few platforms that command a disproportionate margin, they do really well. But you have thousands, it's no longer Madison Avenue, it's a bunch of studios. And the celebrities here are no longer, when I used to come here, Maurice Levy, Martin Sorrell, John Wren, they owned The Closet. Now it's some creator who's talking about food. So it really has, there's a distribution from institutions to individuals.