Mapping Out The 7 Essential Stages Of The Complete Client Journey | The Lead Nurture Series

Brian Hood (0:00)

This is The 6 Figure Creative Podcast, Episode 282

Welcome to The 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome to The 6 Figure Creative Podcast. I'm your host, Brian Hood. If this is your first time listening to the show, first of all, hi, hey, hello, welcome, glad to have you here. This podcast is for you if you are a freelancer who offers creative services, and you want to earn more money from your creative skills without selling your soul. If that sounds like you, you're in the right spot. For my returning listeners, we are continuing our series that we started last week on the Lead Nurture Series, aka how do we stay top of mind, build trust, credibility, make us the go-to people in our field when it comes time for our idle clients to make the decision. We want to be the decision that is made.

Last week, I just talked about kind of the importance of lead nurture, the four big building blocks of nurturing leads.

And ultimately, what's the point of nurturing leads? What even is it? And I'll quickly go over this today because we have a ton of stuff to cover today. Lead nurturing is essentially like tending to your garden. You've planted a lot of seeds, aka you've generated leads.

And now we want to make sure we prune and take care and water and care for and make sure it's not getting overcrowded and there's getting plenty of sunlight so that when it comes time to pluck the fruit, there's plenty of fruit to pluck from, right? That makes sense. So just like you don't want to neglect your garden, you also don't want to neglect your leads.

And today we're going to be talking through the entire client journey. We're going to be mapping it out. And I actually have a worksheet to go through. I have no idea how long this episode is going to be. It might be longer than I typically would want an episode to be, but I'm doing essentially an entire free workshop for you. So if you're a listener of the show and you're not watching on YouTube, you can continue to listen. I'll try to do the best I can to explain everything and not have to be focused on the visuals on the screen. But I encourage you after you've listened to the episode and you're done with your podcast walk, if you're like me, you do podcast walks, or if you're doing dishes, or if you're driving, obviously, don't watch the video.

Once you're in a place where you can watch, open up your laptop, go through it, watch the video, and fill out the worksheet that I give you on this. You can actually get the worksheet that I'm going to be sharing here by going to 6figurecreative.com/journey. The link to that will be in the show notes at 6figurecreative.com/282, which you can get to the show notes of any episode on any podcast by just going to 6figurecreative.com/ the episode number. This one's 282, so it's easy to get to all the links that I mentioned in this episode, including the worksheet that you can visually watch as I go through this stuff. So before I start sharing this roadmap, I want to talk through, again, the concept of something called the Rule of Seven and why this stuff matters. The Rule of Seven simply states, clients or prospects need to be touched about seven times, and that number's arbitrary, seven times or so before they're ready to make the decision, before they're ready to buy from you. And Nurturing Leads is all about intentionally putting those touches into place so that they're not just a random touch. That feels like it's violating me. It's a kind hand guiding you through something. It's actually strategic. This is the worksheet, and I've got a ton of text in each of these fields. I'm just gonna go through and talk through step by step so you know what to do whenever you download this worksheet yourself and start implementing it yourself. But I've got the description, and I've got kind of a blank copy here that you can fill out on your own time. So make sure whenever you open this, you know that there's tabs at the bottom of this to kind of switch through. So what is the Client Journey? It is seven steps. I'm gonna talk through these seven steps. First, it's unaware, aka these people don't even know you exist, which is, we know that's the vast majority of the world for all freelancers.