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**Jim Cramer** (1:01)
My mission is simple.
**Jim Cramer** (1:03)
To make you money. I'm here to level the playing field for all investors.
**Jim Cramer** (1:08)
There's always a bull market somewhere, and I promise to help you find it. Mad Money starts now.
Hey, I'm Cramer.
**Jim Cramer** (1:19)
Welcome to Mad Money. Welcome to Cramer, America. Other people want to make friends, I'm just trying to make a little money. My job is not just to entertain, but to teach you, so call me at 1-800-743-CBC or tweet me at jimcramer. In a bull market, there is nothing worse than watching the averages roar higher while your portfolio just sits there barely moving. It makes you feel like a complete dope, doesn't it?
Like the stock market, it must be some sort of total shell gate. But really, it just means you might be making a few basic mistakes. That's why tonight I'm devoting the whole show to my playbook for taking advantage of a short-term rally, not to be confused with a so-called bear market rally, which is a bogus term people throw around whenever stocks go up at a time when the intelligentsia thinks they should be going down.
**Jim Cramer** (2:01)
Sell, sell, sell, sell, sell, sell, sell.
**Jim Cramer** (2:02)
Yep, I want to give you my game plan for handling short-term gains. Now, I know what a lot of you are thinking. What kind of incompetent doofus needs a guide to make money in a rally? What's next? Is Cramer going to draw us a diagram explaining how to pick your nose?
**Jim Cramer** (2:16)
I mean, man, potty training?
**Jim Cramer** (2:18)
Should I just start reading picture books to children? Hey, we've already got the animal sound effect, and reading rainbows has been off the air for more than a decade. Maybe you feel like that's the same level of difficulty as making money when the stock market's on fire.
Who needs help when the dial's up hundreds of points in a day, or even better, during a multi-day rally, a real run, a buy fest? Do you really need my advice to help you deal with huge profits? No, I'm not buying in that biggie, small story of investing, more money, more problems. But knowing how to approach a quick run the right way can make you a better investor. And tonight, I want to teach you some of the discipline that we demonstrate for the CNBC Investing Club all the time. Sure, everybody makes money in a big rally, can even feel like your portfolio is running itself, does it? Doesn't it feel like that? But I'm not here to talk about how to make the most money possible when the market's up big. Honestly, not that crucial. No, the most important lesson for dealing with a major short-term move higher is that you always have to work hard to prepare yourself for the future. Otherwise, you'll end up letting some great opportunities to sell, sell, sell. Sell past you buy.
Sell, sell, sell. That's right, just as we can't give in to despair when the market's down, you certainly don't want to give in to euphoria and buy, buy, buy when the market's worrying. That's not when you should buy, it is when you should be taking some chips off the table. Remember, you don't actually have a profit until you sell something. You aren't making money until the register is rough. And the idea that you should buy and hold through both the best of times and the worst of times has proven to be incredibly foolish with only very few exceptions. You need to use strength to lighten up, particularly on stocks of companies with deteriorating fundamentals.
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