Lovable's Ryan Meadows on the New GTM Playbook

**Ryan Meadows** (0:02)
People are actually going from employee posting a piece of feedback to shipped feature, sometimes in minutes.

**Wade Foster** (0:22)
Ryan Meadows is joining us on Agents of Scale. Ryan is the CRO and Head of Revenue at Lovable. If you haven't heard of it, it's the AI app builder that lets anyone create software just by describing what they want. Now, before Lovable, Ryan had scaled Clavio from 50 million to over a billion in revenue, took it through IPO. And in late 2025, he made the choice to join Lovable as it continued to ascend as a European decagon.
Lovable, their past 400 million in ARR, incredible. They added 100 million in ARR in February alone.
And as Lovable's head of growth share during an early March interview, user count is their North Star metric for the company. It's not revenue. So what does the CRO do? And if you want to find out, come listen to this episode of Agents of Scale with me, Wade Foster, I'm your host, and Dan Slagen, my cohost, runs marketing here at Zapier. Ryan, let's kick it off. Rapid fire questions. What's your personal AI stack?

**Ryan Meadows** (1:26)
Personal AI stack? Well, wait, I have to...
I mean, I'm a little bit biased here that I am all in for me and my team building on Lovable. But I do, I have granola always on everything. I'm using Whisper now. I can't remember the last time I actually put my hands on the keyboard. But I'm feeding that all into Lovable apps because I'm all in pushing our product to the limits.

**Wade Foster** (1:56)
I had a strep throat a week ago, and I felt handicapped because I couldn't do voice to text. I had to put my hands on a keyboard like a dinosaur.

**Ryan Meadows** (2:07)
Yeah, I was right there with you. It's not fun.

**Wade Foster** (2:13)
What's your AI hot take that's raging across social that you think is doing more harm than good?

**Ryan Meadows** (2:19)
More harm than good?
Well, I've been caught up in the middle of the SaaS-pocalypse controversy, and I have a lot of folks that send me full-blown systems of record they've replaced, and I have a lot of other people tell me I'm a, well, let's just say some choice words about that and that that's not possible. So, hot take is that you'd be, I think saying it's not coming and it's not real and that you can't do it is actually causing a lot of harm because it's going to leave people behind.

**Wade Foster** (2:55)
So you think that we're going to rip and replace all of our SaaS software inside of a company?

**Ryan Meadows** (3:01)
Well, I think it might be quite difficult for Zapier, but when you look at what smaller teams are doing, I don't think it's like a future statement. It's happening.

**Wade Foster** (3:16)
Yeah. So you think that the way it will happen going forward is every small startup will build bespoke tools for themselves, and then they'll just grow on top of their own personal stack that they build.

**Ryan Meadows** (3:26)
I think the momentum or the optionality is going to change the market. So if you offer something at an amazing price point that has the right functionality, the right NPS, I still think there's a huge market for SaaS. But every day I hear about companies going in and say, all right, I'm going to measure NPS of my employees on these tools. I'm going to look at the spend, and all of a sudden the equation doesn't make sense anymore, and they can't build.
But maybe, you know what, maybe my hot take though is that right now, I'm still an optimist because people are building incremental things that just don't exist in the world, for the most part, rather than replacements. I think we're going to get to replacement, but right now it's much more incremental, and we're seeing millions of entrepreneurs that couldn't actually build things before now be an entrepreneur. So I still think this nets out that there's a lot more created than replaced.

**Wade Foster** (4:22)
I mean, that feels right to me.
I've five-coded my own CEO CRM, but it's not really a CRM. It's really more of a workflow tool that sits on top of HubSpot, Gong, Databricks, etc. We didn't rip and replace those out. It's just that I had some very specific workflows that I wanted to do. I was like, well, let's go give it a ride. I call it my CEO CRM, but it's not. It's a workflow tool for myself.

**Ryan Meadows** (4:49)
Yeah, that's it. I love it. I was sick of going into a CRM, and we still use a CRM, but I was sick of going into a CRM that just showed me a bunch of fields. I wanted it to tell my team what to do.