Know When to Quit w/ John Lee | Ep 449

**John Lee** (0:00)
Everyone will say no to me. Then I go back to my mentor and ask him, it's not working. These are supposed to be investors that don't have money. He said, tell me how you're pitching it. And I told him, he said, that's wrong. It's not what you say, it's how you say it. And it's always about for them. He taught me this powerful lesson, WIFT. What's in it for them?
My name is John Lee, and you are listening to The Futur.

**Chris Do** (0:24)
Everybody today's guest. First, what we're going to do is we're going to listen to his voice. And if you were there when Clubhouse was popping, I'm sure you're going to recognize the voice.
John Lee, welcome to the show. For people who don't know who you are, please introduce yourself and tell us a little bit of your story.

**John Lee** (0:40)
Well, brother, thank you so much for having me in the first place. For those of you people who don't know who I am, I'm an entrepreneur, speaker. I do a lot of things. And mainly people come to me when they have issues with money. So I'm the author of Money Unlocked, which has been published by Penguin and Hay House.
And a lot of different business models going to real estate, going to social media, building personal brands, also looking at how business is currently changing as well. So a lot of people come to me for advice for like tech. Like how do I grow it? How do I do it? Raise? How do I do an IPO?
So it's kind of like a lot of these things. And as you know, now with the whole AI world, it's not being good at one thing, it's now having multifaceted approach in business. So I'm kind of like going in and doing holistic things. And for me, it's finding out where the intrinsic value is in every single business, whether that be marketing, sales, whether it's understanding nuances in audiences, different distributions. And we had a pretty big conversation on AI just now. So it's kind of what I do.

**Chris Do** (1:43)
How do you think back in the Clubhouse days, how you were perceived online, what do you think your brand was like back in the day? And is it, how has it evolved over time?

**John Lee** (1:52)
When I first started was real estate. That's how I kind of in my pot of gold, you know, and then it went from real estate to then becoming teaching sales training. And then it evolved from sales training. And then it went to speaker training. And it went from speaker training to social media. Now it's gone from social media to investing and then AI and then tech.

**Chris Do** (2:10)
During Clubhouse, filled in this sentence for me. No explanation, just fill it in. Okay, John, he's the money guy.

**John Lee** (2:18)
There we go.

**Chris Do** (2:18)
See, that's perfect.

**John Lee** (2:19)
Money guy.

**Chris Do** (2:19)
Money guy. He's the money guy. Post Clubhouse, let's just say now we're at the One Billion Followers Summit with Mindvalley. Somebody sitting in the audience. Oh, John, he's the AI guy. Okay.
So what is this book all about then? Is this AI money?

**John Lee** (2:33)
No, it's talking about opportunities. Like for me, making money is the easiest thing in the world. I really in my heart feel is so easy to make money.
But yet most people struggle with it. And for me, it's my duty to get this message out there. Whether it's using AI to do it, whether it's negotiating a deal, whether it's creating a brand for somebody, I help them consult on that. But there's so many different opportunities. I mean, we're living in a world where you can click a button now and create an entire film and an app. It is bizarre that so many people are struggling making money.

**Chris Do** (3:07)
I think we're in alignment here. It's making money easy.

**John Lee** (3:10)
Yes.

**Chris Do** (3:10)
When did you learn that?

**John Lee** (3:12)
When I was at high school.

**Chris Do** (3:13)
What did you do to learn that?

**John Lee** (3:15)
So my parents had a Chinese takeaway. And in a Chinese takeaway, you have prone crackers, you have cans of Coke and things like that. But I used to just put those into my bag, take them to school and create my own tuck shop. So I would sell them to people. And so 50 pence here, 50 pence here, because I'm a gamer, so I like playing games, right? So I wanted to save up for this console called Neo Geo. I don't know if you remember. Samurai Showdown, my favorite game.