JA RULE TELLS ALL:WAS NEVER SIGNED TO MURDER INC, IRS JAIL TIME, FYRE FESTIVAL, & 30 MILLION RECORDS artwork

JA RULE TELLS ALL:WAS NEVER SIGNED TO MURDER INC, IRS JAIL TIME, FYRE FESTIVAL, & 30 MILLION RECORDS

Earn Your Leisure

July 16, 2026

Ja Rule joins Earn Your Leisure for one of his most revealing interviews ever. From creating some of the biggest anthems in hip-hop history to breaking down the rise of Murder Inc.
Speakers: Ja Rule
**Ja Rule** (0:00)
Ja Rule is an anomaly, and I'ma tell you why. I'm an anomaly because of what I created. That style is still very relevant today. are still doing what I was doing 20 years ago. Now, being on Def Jam at that time was like being on Motown. It was like the dream label to fucking be on. In that time, Method Mary's video was going off. So we came up with this diabolical plan. Every time that video plays, we gon order our video. So when we get the trickle down, and one hook's still watching that video, maybe they'll watch our little shit.

**SPEAKER_2** (0:28)
How does it feel to have a signature record for New York City in a time like this?

**Ja Rule** (0:33)
Yo, I don't think there's no feeling like having an anthem for your city. So when you hear these conversations about who originated that, what's your take on it? Everybody can rap. Can you make hit records? Can you write hit records? They did a poll of who had the best verse, and everybody was so jive. But people don't deem me as the best rapper. You have one of the greatest catalogs. A lot of people have sold that catalog. I'm sure that conversation has approached you. How do you see it? My catalog is worth a lot. I'm getting great offers. I only want to taste a little bit of it, though. You still feel that passion to still create music? Yeah, I still do. I gotta get inspired now. I just kind of do with this therapy. The hip hop shit is cool. Live, eat, die, breathe hip hop. But there's another side to it. If tomorrow was a place that we all had to be, you know how many people wouldn't make it.

**SPEAKER_2** (1:17)
All right, guys, welcome back. EYL, we got a special guest. You're not playing. What's up, Ja Rule? What's up, my brother?

**Ja Rule** (1:24)
What's happening, man? Good to be here, man. We happy to have you, man. Long overdue, man. We've run into each other so many times. Yeah, yeah. At this moment, it feels fitting. For sure, for sure.

**SPEAKER_2** (1:34)
So before we start, we on this high from the Knicks right now. So you have created the anthem for not just the Knicks. Like New York City, it's becoming a New York City anthem. There's a few New York City anthems, but you might be.

**Ja Rule** (1:47)
That's the one. Don't nothing feel like that. I got a hundred guns, a hundred guns. You know why? Because that embodies New York. That's the one. All other records are great, don't get it wrong.
But everybody wants to feel like, yo, I got a hundred guns, a hundred guns. Don't play with us in New York. It's the grit of it. It's the ground. You know, state of mind, people may argue, but I'm like, it's a great song. It's his number one record. But like, when you hear that, this is, this is.

**SPEAKER_2** (2:11)
It's the beat. It's not crazy.

**Ja Rule** (2:14)
It's everything. It's just, yeah.

**SPEAKER_2** (2:15)
It's everything that goes into it.

**Ja Rule** (2:17)
Kiz had the moment with it. Yeah, at the verses, it's crazy.

**SPEAKER_2** (2:21)
And that solidified the spot because, shout out to Kamp, but if you remember the verses, Kamp played New York, Welcome to New York. So that was a big record. That's a moment.

**Ja Rule** (2:32)
Let me tell you something. I'm at home watching the verses. So my men's, we had a bunch of people at the crib watching the verses. We used to have, you know, like a verses party, verses thingy type shit going on at the crib. So we had a chalkboard.
Keep it scurred. Yeah, no, no, no, no, no. So we had, it wasn't trouble. It was like a, you know, like a virus.

**SPEAKER_2** (2:53)
Like a whiteboard.

**Ja Rule** (2:54)
Yeah, like a whiteboard. So we're going to the whiteboard. So everybody before the verses, everybody pick who they thought was going to win.
And you should have seen Dipset.

**SPEAKER_2** (3:02)
All the folks for Dipset. Dipset.

**Ja Rule** (3:06)
I picked up my pen. I said, man, I like it.

**SPEAKER_2** (3:07)
I said, hold up.

**Ja Rule** (3:09)
I said, y'all must have forgot all of the records that they could last. You could pull out the bag, the jaded, the Benjamin's. I said, there's so many records. Everybody's, then it start going on. Then it start going off. And in that moment, when, I think it was Jules, Jules was like, what we, you know what I'm saying? We got to New York, whatever. He said something like, something about New York.

77 more minutes of transcript below

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