I'm (Still) Lovin' It: The McDonald's Jingle Saga Continues
Twenty Thousand Hertz
September 7, 2026
The “I’m Lovin’ It” jingle is one of the most recognizable melodies on Earth. But the story behind it involves a global competition, thousands of mixes, a Trojan Horse pop song, and a surprising amount of celebrity beef.
Speakers Dallas Taylor, Casey Emerly, Grace, Franco Tortora, Tom Batoy, Steve Stout
Dallas Taylor (0:01)
Check, check, check, there we go. Over at De Facto Sound, we have lots of meetings between Casey, our supervising producer at Twenty Thousand Hertz.
Casey Emerly (0:09)
Testing one too, is that better?
Dallas Taylor (0:10)
And Grace, who runs my post-audio company, De Facto Sound.
Grace (0:13)
Oh, that sounds way better, yeah.
Dallas Taylor (0:15)
Out of the blue, right at the end of one of our meetings, Casey told me and Grace to start recording.
Casey Emerly (0:21)
Okay, thank you for joining on a little mysterious side quest.
Grace (0:27)
I love a side quest.
Dallas Taylor (0:28)
Me too.
Casey Emerly (0:29)
Yeah, and what that side quest is, is a...
SPEAKER_4 (0:34)
Fast Food Slogan Challenge.
Casey Emerly (0:37)
Oh my...
Grace (0:38)
Oh, wow. Oh my god, sorry. I'm already blown, blown away by the production valley.
Dallas Taylor (0:45)
Wow, like how understated you are. How did you have that in your back pocket the entire day, where we've just been like slogging through the most boring business conversations?
Grace (0:56)
Casey, you really varied the league.
Dallas Taylor (0:58)
I want to hear that again.
Grace (0:59)
Can you play it one more time? Yeah, exactly. I got to hear it again.
Franco Tortora (1:02)
Fast Food Slogan Challenge.
Grace (1:06)
Oh my god, incredible.
Casey Emerly (1:08)
So that's exactly what it sounds like. I'm going to read you various Fast Food slogans, and you're going to shout out which Fast Food chain it comes from.
Franco Tortora (1:17)
Okay.
Casey Emerly (1:17)
I'll be keeping score as you go.
Grace (1:19)
Oh, gosh.
Casey Emerly (1:20)
There are some repeated companies, since these companies often use various slogans. So just because it was guessed once, doesn't mean it can't come up again.
Dallas Taylor (1:28)
So it's me against Grace?
Casey Emerly (1:29)
Yes.
Dallas Taylor (1:30)
Oh, I'm sorry, Grace.
Casey Emerly (1:32)
This is a speed round. I've got a suspenseful music track to play underneath of us, to hopefully induce some anxiety while you're guessing.
Dallas Taylor (1:41)
I feel like I've eaten a lot more fast food than Grace. So I have an advantage here.
Casey Emerly (1:46)
You have the expertise?
SPEAKER_7 (1:47)
Yes.
Dallas Taylor (1:48)
Lots of expertise.
Grace (1:50)
I grew up in a household where my dad was in advertising, and so I feel a different pressure, which is that I should also know these.
Casey Emerly (2:00)
They were doing flash cards for a little three-year-old Grace, fast food slogans.
SPEAKER_7 (2:04)
The dinner table.
Casey Emerly (2:07)
Exactly. So the track is two and a half minutes long, so that's how long the competition will be. We'll see how many we get through in that time.
Grace (2:13)
Oh, my gosh. Okay.
Casey Emerly (2:14)
Are you ready? Yes.
Grace (2:16)
I think I'm ready.
Casey Emerly (2:19)
Number one, live moss.
Grace (2:22)
Taco Bell.
Grace (2:22)
Yes.
Casey Emerly (2:23)
Number two, eat fresh.
Grace (2:27)
Subway? Yes.
Dallas Taylor (2:29)
Oh, dang.
Casey Emerly (2:30)
Number three, we have the meats.
Dallas Taylor (2:32)
Harbys.
Grace (2:32)
Harbys?
Casey Emerly (2:33)
Number four, have it your way.
Grace (2:36)
McDonald's? No. McDonald's?
Grace (2:37)
Nope.
Dallas Taylor (2:37)
Have it your way.
Grace (2:38)
Have it your way.
Grace (2:40)
Wendy's?
SPEAKER_9 (2:40)
Nope.
Dallas Taylor (2:41)
Have it your way.
Grace (2:43)
Oh, man.
SPEAKER_9 (2:44)
I don't know.
Dallas Taylor (2:44)
Pass. I think it's really obvious.
Casey Emerly (2:46)
Another large burger company.
Grace (2:48)
Burger King?
SPEAKER_9 (2:49)
Yes. Oh.
Grace (2:50)
Yes.
Casey Emerly (2:50)
Number five, we do chicken right.
Dallas Taylor (2:53)
Chick-fil-A?
Casey Emerly (2:54)
Chick-fil-A?
Dallas Taylor (2:55)
Popeyes?
Grace (2:56)
Popeyes?
Casey Emerly (2:57)
The other one. Churches?
Dallas Taylor (3:01)
KFC?
Grace (3:02)
Yes.
Dallas Taylor (3:02)
Oh, sweet.
Casey Emerly (3:03)
Number six, better ingredients, better pizza.
Dallas Taylor (3:05)
Papa John's.
Grace (3:05)
Papa John's.
Grace (3:06)
Yes.
Casey Emerly (3:07)
Number seven, think outside the bun.
Dallas Taylor (3:09)
Taco Bell? Yes.
Casey Emerly (3:11)
Number eight, where's the beef?
Grace (3:13)
Also Arby's? Wait, Arby's?
Dallas Taylor (3:15)
Nope.
Casey Emerly (3:16)
Where's the beef?
Dallas Taylor (3:18)
I don't know, pass.
Grace (3:19)
McDonald's, Wendy's.
Casey Emerly (3:21)
Yes, you got it, Wendy's. Number nine, it's finger-licking good.
Dallas Taylor (3:24)
KFC.
Grace (3:25)
KFC. Yes.
Casey Emerly (3:26)
Number 10, pizza, pizza.
Dallas Taylor (3:28)
Little Caesars.
Casey Emerly (3:29)
Oh, Little Caesars. Number 11, head for the border.
Dallas Taylor (3:32)
Taco Bell? Yep. Taco Bell?
Casey Emerly (3:34)
Number 12, eat more chicken.
Dallas Taylor (3:36)
Chick-fil-A.
Casey Emerly (3:37)
Yes.
SPEAKER_11 (3:38)
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