I Paid Myron Golden $375,000, Here's What It Made Me...

Graham Cochrane (0:01)

Welcome to The Graham Cochrane Show, where each week I help you create more money, margin, and meaning in your life. I'm your host, of course, Graham Cochrane. Let's get into it.

I regularly sell coaching that cost $27,000 and $55,000 and beyond, and here's what most people selling high ticket won't tell you. I buy it, too. Last year, I wired Myron Golden over $375,000 to be one of his VIP clients for the year, and I'll tell you right up front that I have made over $2 million in additional revenue running the plays that he gave me. But the money isn't the most important thing I got. It was a principle, really a handful of principles, that changed the moment I hit send on the wire, and it's the reason most people never get results from coaching. And I'll show it to you in this episode. One thing that I try to make clear is that I will never ask my clients to do something that I wouldn't do myself. I don't teach theory. I don't teach things that I don't do. The things that I teach and coach my clients to do are the actual things that I do myself. And that includes buying high-ticket coaching and group coaching programs and masterminds and the like. And I'll tell you, as someone who's been in business for over 17 years now, I just celebrated my 17th birthday as a business owner, I have invested in myself through coaching and courses and communities and masterminds over the years at various different levels. And every time I leveled up my investment in coaching into myself, my business leveled up. I remember my very first investment in myself as a business owner was a $2,000 course, and I thought that was insane. I hired Ramit Sethi, or I bought one of his coaching programs years ago. I didn't actually get hardly any interaction with him. I think there was just a little bit of a Facebook group, but it was primarily a $2,000 self-paced course, and I was so afraid to invest in that $2,000 course that I took him up on the payment plan, which was $200 a month for 12 months. So I put $200 in. That was 10 times the most I had ever invested in myself because all I had ever bought was $20 books at that point. So a $200 payment for a $2,000 course seemed insane to me. But here's what I did with that course. I took one idea, one idea. I don't even know if I finished the whole thing. One idea from that course. I implemented it in the next 30 days in my business and made $15,000 extra that I never would have made had I not known that play.

So I got easily my money back. I hadn't even paid for the whole program yet. That was my first level up. Not only in my business, because it made me money, and now I own that play, and I have been running that play ever since, by the way, and I made a lot more than $15,000 off of that one idea. But what changed in me was that I realized that the best investment I could ever make was in myself through learning and through coaching. So I have become obsessed with coaching and masterminds at every level.

I've paid speaking coaches, copywriting coaches, sales coaches, just general business coaches, mindset coaches. I have invested in coaching and high-level masterminds and groups for the last now probably 13 years or 14 years consistently, and every single time I increase the amount of my investment in myself, I increase the amount of my output in my business. So I don't invest because I have to. I invest because I know that I will always play at a higher level. It makes me better and I make more money. So as we get into this conversation today, think about what's the highest investment you've ever made in yourself, and was it worth it to you? And what's the next investment you need to make to get to the next level? All right, let me really quickly explain how Myron sold me. How does Myron sell a $375,000 offer? What do you get with that offer? What did that look like? And then I want to walk you through what I learned and what I implemented from working with him. So this is so important. Leaning to this, I had been following Myron on YouTube for two years before I ever bought anything from him, for two years. And the first thing I ever bought from him was a $375,000 VIP day. Think about that for a second. That might be mind boggling to you. It was to him. He literally told me when I joined, he said, hey, don't take this the wrong way, but before you joined my program, I didn't know who you were. I'd never seen you buy anything, a book, a challenge ticket, any.