I Am Uncancelling the Daily Cancellation

**Matt Walsh** (0:00)
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Longtime fans of this show will remember the Daily Cancellation segment, which was unceremoniously disbanded some months ago. We've always intended to bring the segment back as a weekly installment, where once a week we cancel whichever person, place or thing most richly deserves it, according to me. And it's taken us a few months to launch the new segment because we've been deliberating over what to call it. And finally, after many weeks of heated debate and many sleepless nights and fervent prayers, a moment of inspiration at last came to me.
We should call The Weekly Cancellation The Weekly Cancellation.
And I propose this name to my producers. They wept with joy and hailed my genius, which they're contractually obligated to do in response to any of my suggestions as a condition of their employment. But anyway, our inaugural weekly cancellation must go to Arizona State University. Now, ASU earns this prestigious honor after announcing that it will be the first major university to offer a degree in being an influencer. As Yahoo Finance reports, the university has introduced a new Bachelor of Arts in Content Creation through its Walter Cronkite School of Journalism and Mass Communication, giving students the opportunity to earn a four-year degree focused on becoming professional content creators, digital storytellers and influencers. Now, there's no word on who will be teaching this course. Perhaps we can expect to see Professor Clavicular, Professor Sneko. It's been clear for years that most universities don't have a policy prohibiting the mentally handicapped from getting jobs on the faculty. So Sneko shouldn't run into any problems. There are also obviously no policies against Muslim communists, but I repeat myself. And all these mentions of Sneko raise the obvious question, which is who the hell is that? And the answer is that it doesn't matter. Swap in any random influencer with the IQ of Parmesan cheese, and you get the point that this is a very stupid idea. But ASU is not alone. CNN reports that Syracuse University is launching its own interdisciplinary minor designed to prepare students for careers in content creation, digital entrepreneurship, and the broader ecosystem supporting creators and online businesses.
But ASU was apparently the first school to offer students the opportunity to major in influencer-dom. Various articles on the subject insist that this new degree path makes sense because half of Gen Z aspires to be influencers. The influencer economy, which is a phrase that I sadly did not make up, is growing rapidly, we're told. The Yahoo Finance report informs us that annual influencer marketing budgets have grown 171% since last year. The average influencer today earns apparently more than $90,000 a year, roughly on par with the average salary of a registered nurse.
And as COVID showed us, the average nurse wants to be an influencer, too, but you don't need a bachelor's degree to be a nurse. So if any nurse wants to make the career jump to becoming a full-time influencer, they'll need to go back to school for a few more years. At least that's how it will work if ASU has its way.
More from the Yahoo article, quote, According to ASU, students will learn content strategy, personal branding, audience analytics, multimedia production, podcasting, social media marketing, and videography while building their own online presence. They'll learn how to analyze performance across multiple platforms, test different content strategies, and improve results using audience data. One of the program's most attention-grabbing offerings is a course called How to Become an Influencer. Students can also choose classes in podcasting, on-camera presence, social media foundations, photography, videography, editing, vocal delivery, and interpersonal influence. Well, it's very good that they'll be offering classes in podcasting. Take it from me. Podcasting is serious business. You can't embark on podcasting career without years of training and preparation. Now, I've been in this business so long that they didn't have podcasting classes when I started out.