How You Can Make Marketing 10x Easier By Using "The Motown Model" (Another Blue Ocean Niche)

Brian Hood (0:30)

Christopher J.

Graham. Chris, how are you doing today, my friend?

Chris Graham (0:34)

I am good, Sir Brian. I went to a yoga class this morning.

Brian Hood (0:38)

Freaking hippie.

Chris Graham (0:39)

I'm feeling super healthy.

Brian Hood (0:40)

No, you're just super hippie.

Chris Graham (0:42)

Super hippie, how are, super duper hippie.

Brian Hood (0:44)

You said yuppie.

Chris Graham (0:45)

But I'll ask you how you're doing in just a minute, but there is one thing I'm pretty bummed about. Well, there's a lot. You guys know I'm going through some stuff right now, but one of the things that I am trying to figure out is is my Jeep died a lot.

Brian Hood (1:01)

That died a while back, didn't it?

Chris Graham (1:02)

Well, I got the diagnosis finally, like the actual engine is gone.

Brian Hood (1:07)

Yeah.

Chris Graham (1:08)

And.

Brian Hood (1:08)

How old is that thing?

Chris Graham (1:09)

It's a 99, but man, that was my dream car.

Brian Hood (1:12)

It's time to go, man. Get it out of here.

Chris Graham (1:14)

That was my dream car.

Brian Hood (1:15)

So I. Out with the old in with the new, Chris.

Chris Graham (1:17)

It would cost me like as much money as the car would have been worth if it had a running engine in it to get a new engine. So I'm like, yeah, I think I'm going to end up buying another car. I really wish I could get like an electric engine put in the Jeep Wrangler because that would be not built for that man.

So if you know how to put electric engines in Jeep Wranglers and would like to trade for business coaching, hit me up.

Brian Hood (1:42)

What a bum deal. I would take a very high expertise to be able to do that.

Chris Graham (1:47)

And I'll help you grow your electric Jeep engine business. I just I cannot justify spending money on this Jeep.

Brian Hood (1:54)

No, don't, this is like we had an episode of like, Stop Being Blue Collar, Business Owner, and you talked about like keeping your stupid riding lawnmower alive, and that being this weird dumb thing of pride for you.

Chris Graham (2:06)

I bought a new mower. I bought an electric mower.

Brian Hood (2:08)

Now buy a new car.

Chris Graham (2:09)

It already broke.

I gotta return it to Home Depot. Thanks, Ryobi. Anyways, so much for them as a sponsor someday.

Brian Hood (2:16)

Trash. Are you done yet?

Chris Graham (2:18)

Yeah, I'm done, I'm done, I'm done. What are we talking about today?

Brian Hood (2:21)

So, we talk about marketing on this podcast quite a bit, especially recently.

And the core of marketing is really creating awareness for your services. And that really is about harvesting the demand that is out there already. And what we mean by that is people want services that you provide, and you're trying to get your name out in front of them at the time that they're looking to make the decision.

Chris Graham (2:42)

Bingo.

Brian Hood (2:43)

And so that is sort of marketing in a nutshell. Like, you kind of get the gist of that. There's another way to market your studio that people don't really think about and don't really do much. I've seen a few people do this. Joe Wadsworth of the Online Recording Studio, guest on episode 125 of this podcast.

This is something that his business is basically built around. It's the idea of not going out and trying to find people who match what you're trying to sell.

It is being at the very beginning, the source of the project. I'm doing a terrible job of explaining, so let me kind of explain better of what I'm talking about. If you are a mastering engineer, like Chris Graham is, we've talked about this in the past.

The path of progress is they have to have written the song, or actually they have to have had the desire to write a song.

Chris Graham (3:25)

Well, let's back up even farther. They have to have learned how to make music.

Brian Hood (3:29)

That's true. They have to have learned how to write a song, had the desire to write a song, written a song, had that song probably pre-pro'd or some sort of demo of it.

Chris Graham (3:39)

And they have to be happy and excited about it.

Brian Hood (3:42)

Yep, they have to be happy and excited enough about that song to then hire somebody to record it, edit it, and mix it. And only then does Chris Graham Mastering come into the picture as a person. That's the only way you get paid, is now Chris Graham comes into the picture in this entire supply chain. So if you think about this from start to finish, Chris is literally like the last step in the entire supply chain. So it's like, you really have a tough business model.