How To Use Social Media To Start ATTRACTING Clients (Instead Of Chasing Them) | With Chris Smith

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 218

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're an audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome to the 6 Figure Creative Podcast. I am your host, Brian Hood, and this is your first time joining us on the show. Welcome, thank you for giving us a chance. The goal I have for the show is to help you answer two of the most important and difficult questions in freelancing. First question is, now that I'm good at what I do as a creative, how do I get more clients? The second question being, I'm good at what I do, I have more clients than I can handle, how do I get my time back so I'm not doing all this BS that I don't want to do as a creative, so I can focus on the things that I love to do? That's the two major questions that we answer on this podcast. And today's episode answers question number one. We brought an author on here who is an expert at what I would consider client acquisition.

If you are a returning listener, thank you for coming back again. As always, I am super grateful that you give the show a chance every single week.

If you're listening to this on the day this episode comes out, I actually leave the country. Finally, I've been talking about this for way too long in the podcast. Tomorrow, I will be leaving the country for Bali for the next foreseeable future. Me and my wife, we bought one-way tickets to Southeast Asia and we have no return date. So I just wanted to mention that for anyone who's kind of been following the show over time as I've been talking about this, been super excited about it. It's only the second time I've done the one-way trip thing. Me and my wife, we did it for a honeymoon back in 2018 And obviously we haven't been able to really do something like this since COVID hit. So we're both excited. We both, you know, I think everyone's kind of stir crazy from the last two years sitting around, not doing a whole lot. But if you want to follow what we're doing on our trip, where we're going, what we're seeing, what all we're experiencing while we're traveling and working, feel free to follow me or my wife on Instagram. We'll have links at the show notes at 6figurecreative.com/218. Or you can just look me up on Instagram under Brian Hood. That's B-R-I-A-N-H-0-0-D. And I couldn't be more excited than I am right now, just to get some sort of like new scenery in, some inspiration, get my mind out of the kind of the routine that I've been in to open things up to new ideas and building new things. So I'm excited for it. Hopefully you follow along with what we're up to. I don't post a lot of stuff, but I do post stories. It's kind of the main thing that I do for documenting my travels. So if you're still with me on the show, especially for my new people who don't care about my life or what I'm up to, fully understand that. Let's get to the point of what the show is about.

Answering that first question, how do I get more clients? You're good at what you do. You don't have clients beaten down the door. You're not booked up fully on your calendar for the foreseeable future with your perfect idle clients. So what can you do to get more clients? Well, there's something called client acquisition. That's what our guest today is an expert in, and he actually wrote the book on it, the book called The Conversion Code.

I forget the tagline exactly. I mentioned it later in the episode. It's something like how to stop chasing down leads and start attracting clients. I think that's the actual tagline from the book. But the author's name is Chris Smith. And I think he's a business owner before he's an author. He's not somebody who just writes about this stuff. He's somebody who lives it first, learns about it, and has really dug deep into the science behind getting clients. This is why I love the show, bringing people on like this, because from my perspective, I only know what's worked for me.

Obviously, when I talk to people like this, I learn from other people as well, but I only know my own perspective. So bringing people like Chris on is really a, I'll call it a punch in the gut. As creatives, again, we tend to gravitate towards things that we're attracted to, things that are like shiny objects for me.