How to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork)

**Dave Gerhardt** (0:00)
Hey, it's me, Dave. Today's episode is brought to you by Webflow. Webflow is a website platform for the agentic web, built for modern marketing teams to build fully custom sites that perform in AI search, no developer needed. Your website isn't just your home page anymore, it's actually the first thing an AI agent is going to read about your company, and from there, decide whether or not to recommend you to a potential customer before a demo, before a sales call, before anyone on your team even knows that buyer exists. Which means, if your site isn't structured to show up in AI Search, you're not in the buying conversation. It's as simple as that. Webflow is the platform marketing teams use to fix that. You can build a fully custom site without a developer, optimize it for AI Search, govern your content, and actually see how agents are reading and interpreting it all in one place. Make your website your biggest growth engine right now with Webflow. Check them out at webflow.com/four/exitfive.
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**Matt Carnevale** (2:23)
All right. Today, I'm speaking with Anthony Blatner. Anthony is the founder of Speedwork Social, and his company essentially helps you with anything LinkedIn related, whether it's paid, organic, outbound, whatever it might be.
But today, specifically, we're talking about LinkedIn Ads and AI. We're talking about how you can use Claude Code to connect to the LinkedIn Ads API and automate a lot of analysis or optimization.
We talk about how you can personalize campaigns at scale. We talk about things like competitor conquests, and also how to create LinkedIn Ads that are not just a bunch of AI slop. I think you're really going to like this episode. It's super tactical. We got right into the weeds of it. So I hope you enjoy.
All right. I'm here with my favorite LinkedIn Ads guy, Anthony. How's it going?

**Anthony Blatner** (3:08)
Hey, Matt. Glad to be here. Always glad to talk about LinkedIn Ads with you.

**Matt Carnevale** (3:12)
Yeah, 100 percent. It's funny. Today, we're just talking with this. I wear my Texas Longhorns hat. I got my Bill sign in the back and you're based in Austin, originally from Buffalo. You're Bill's fan. So we got all the good vibes flowing. My two favorite team is right there. That's it. I love it. I love it. Okay, awesome. Super quick. I'll give you 30, 60 seconds to introduce yourself. But you've been part of the Exit Five community for two years now.
I think it first started with you coming on the podcast, joining the community. You've been to Drive both times, you've been to our Austin events, you've been helping Exit Five with our ads for maybe two years now and crushing it for us. It's been a massive channel for us from a growth perspective. So yeah, I'll just tee that up. I'll let you introduce yourself, but you've been super ingrained in this community. It's been awesome to see. I'm excited to get into some LinkedIn ad stuff today.

**Anthony Blatner** (4:00)
It's funny, I just posted today about the speaker announcement for Drive this year. So number one, I'm very excited to spook at Drive this year. We're going to cover a lot of good topics there. But in that post, I talked about how maybe 2024, whatever year I joined Exit Five. I was watching Dave's podcast and going through past episodes and I was like, he doesn't have one on LinkedIn ads yet. Like a B2B marketing podcast doesn't have an episode on LinkedIn ads yet. I got to reach out to him. So reached out, we did a podcast together, and it was fun to deep dive on that. I remember on that after the recording, we stopped recording and I was like, all right, so what are you going to do local chapter? Austin's got a great community here, blah, blah, blah, and he's like, hold that thought, you'll hear more very soon. Then you guys did the panel event in Austin, that was really cool, and then there's been the local chapter events, and the Austin group's been putting together some really good events. We did a rage room, I think was the first one.