How To Turn Your Website Into A Lead Generation Machine | With Delia Monk

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 242

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome to the 6 Figure Creative Podcast. I am your host, Brian Hood. And if this is your first time listening to the show today, you're awesome, thanks for listening. The show is for creative freelancers who want to earn more, and they don't want to sell their souls to do so. If that sounds like you, you're in the right place. And I think you've picked a really good episode to try for your first one, because today's episode, we're covering something that most freelancers struggle with immensely, and that is copywriting. Copywriting can be anything from social captions to your website, to your about page, to anywhere you are communicating with words, emails you send out. Copywriting is something that touches every single part of your business.

And unless you are a copywriter, this is probably something you haven't had much experience with. And many freelancers, many creatives in general, this is something they really struggle with. Our guest today, who is Delia Monk, I wanted to have her come on the show today to talk through how to turn your website into a lead generation machine. And if you don't feel like your website is a lead generation machine, meaning people come to your website, strangers, or people that know of you or might know you, do they actually take the next step towards working with you? Do they become a lead? If they don't do that, especially at the percentages that you want to happen, this episode is absolutely for you. She breaks down what mistakes we're making, what sort of frameworks can we use? She also talks about a really clever way to capture really good testimonials from your clients. It is not just saying, hey, can you give me a testimonial? And then use those testimonials to actually write good copy for your website, getting people to take an action on your website. That's her specialty. And she's worked with a lot of clients over the years, done some really cool success stories. And she was actually recommended for a past guest, Joanna Galvao, on episode 238 But Delia helps us not just write copy that converts, but doing it in a way that is in our own voices and matches with our own ethics.

And she has some really clever ways to get things out of our head and onto paper. So I'm excited for you on this episode. This is something that I don't get to really nerd out much on with people. And I love talking to copywriters because not only are they freelancers just like you and me, so they understand the problems and challenges that we all face as freelancers and creatives, but they're also a specialist in the skill that you struggle with immensely, which is copywriting. So they understand both sides of the equation, both as a freelancer and as a copywriter. So without further delay, here is my conversation with Delia Monk.

Delia, thank you so much for coming on the show today.

Delia Monk (2:37)

Thank you, thank you for having me, Brian.

Brian Hood (2:39)

When our guest, Joanna Galeo, recommended you to come on the show, which for those who listened to episode 238, how one cold email resulted in $60,000 of referral work. What's funny is that episode was actually referring to you, Delia. You were the one that sent the cold email to Joanna, and Joanna mentioned that briefly and talked through it, but the rest of the episode was actually not even talking about that. So either way, go back and list that interview, because it was a wonderful interview. And you and Joanna are actually starting a podcast together, and she recommended you come on the show, and I had to have you on the show because you're a copywriter. We'll talk about that a little bit, but copywriting is one of the biggest struggles I think our audience has as creatives, unless you're a copywriter. If you struggle with copywriting and you're a copywriter, then you need to fix your creative skills before you work on anything else.

But I just had to have you on to talk through a couple of things, and I think the main topic we're gonna talk about today is turning your website into a lead generation machine, which we'll talk all about that today. But before we get into that, Delia, could you tell our audience a little bit more about you, what you typically do, and what kind of clients you typically work with?