How to Talk to Finance About Marketing Budget with Patrick Shea (Global Head of Marketing at BlueVoyant)

**Dave Gerhardt** (0:00)
Hey, it's Dave, today's episode is brought to you by Zoom Webinars. That's right, Zoom Webinars is the virtual event platform built to engage, connect and scale. I don't know if you know this, but I actually love webinars, and I'm not afraid to say that, I'm not afraid to tell you this on the podcast here. At my last two companies and now here at Exit Five, webinars have been a big part of our content machine, and I know I'm not alone. Despite what you may have heard online about webinars being dead in B2B, they have this habit of saying everything is dead in B2B, including webinars, but they're not, and I can confirm. We hear it constantly in our community webinars when done right. Continue to drive revenue for marketing leaders right now, and it's one of our best performing channels here at Exit Five. A good webinar gives you a real reason to get your audience in one place around a topic that actually matters to them, and that kind of engagement turns into pipeline in a way that a lot of other channels can't match. Think about it. How much time does someone spend with you sitting there on a webinar? That's super valuable. That's why we've partnered with Zoom to take our love for webinars to a whole new level. Starting this month, every Exit Five live session through the end of the year is going to run on Zoom Webinars & Events. Zoom Webinars has an entire platform for running marketing events that includes registration pages to match your brand, the tools you need to promote your event, and live engagement tools so people actually stay tuned in instead of half watching in another tab. And once the event is over, Zoom helps you follow up with each attendee and turn the session into clips, highlights and content so you can turn your webinar attendees into future customers. That's the difference between hosting a meeting and running a great event. We hold a high bar for our content here at Exit Five and I'm excited to be doing it all on Zoom Webinars now moving forward. If you're a B2B marketer with a webinar program that needs a reboot, or you're thinking about building one this year, you should consider Zoom Webinars and come to an Exit Five live session. Check it out, powered by Zoom, so you can see the platform in action all for yourself. Learn more about what Zoom offers marketers at zoom.com/exitfive, that's zoom.com/exitfive.
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You're listening to The Dave Gerhardt Show.
Hey, my guest on this episode is Patrick Shea. He is the SVP of global marketing at BlueVoyant. They're $175 million revenue enterprise cybersecurity company, 500 employees, and this is an interesting episode because their whole business is built around this deep partnership with Microsoft. We talk about why field marketing is so important in this world, why sales enablement is important, working with finance. One of the CMOs that is my mentor said that this guy, Patrick Shea, is the best person he's ever seen to work with finance. And so if you're an enterprise marketer or just want to know more about how enterprise marketing works, I think you're going to really enjoy my conversation with Patrick Shea, SVP of global marketing at BlueVoyant.