How To Stay Top-Of-Mind By Being Impossible To Ignore | The Omnipresence Strategy

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 266

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome to the 6 Figure Creative Podcast. I'm your host, Brian Hood. If this is your first time listening to the show, first of all, hi, hey, hello, welcome. Glad to have you here.

This podcast is for creatives who are great at what they do, but you maybe are not earning what you want to earn and you want to learn how to earn more. As a creator, there's way too much rhyming from my own taste.

You want to earn more without selling your soul? This is the podcast for you, if that sounds like you. The entire reason this show exists is because so many creatives failed to nurture the entrepreneur inside of them. You are great at nurturing the creative. You always neglect the entrepreneur. And our goal with this podcast is to give you stuff every single week to just nurture that entrepreneur side just a little bit, just to beef that side up so we can work in tandem, the creative and the entrepreneur to build an incredible freelance business.

For my returning listeners, glad to have you back. As always, there are a lot of amazing podcasts out there. I am honored that you keep coming back to this one for whatever reason.

And I want to give a quick shout out this week to a podcast that I've been listening to for a while now. And there's a series they have that I actually want to point all of our listeners to. I feel like it should be Required Listening or Viewing. I think they're on YouTube as well. And the series is Five Core Business Principles, Parts 1, 2, and 3 It came out last month in June, and this is on the Future Podcast with Christo. Christo is an incredible communicator, incredible teacher.

I look up to him so much as far as his teaching style and how great he is at pulling things out of people.

He's awesome. And if you haven't listened to that podcast, which I'm sure most people have at least heard of Christo because he's way bigger than this podcast. And if you're listening to this show, you should be listening to that show. But that series is excellent.

And again, so much of what's in that series should be Required Listening for everyone listening to this podcast. So go check that out. Once you're done with this episode, today I want to talk about something that came from the series we just kind of did on freelance f**k ups.

And the goal with that series is to point out things that freelancers typically mess up, mistakes that are made or things that you're not doing or things that you're doing that you shouldn't be doing. And the topic today actually came from one of the outlines I had for a show. And I really was like, this specific thing requires its own episode. We can't just breeze by this. And I want to do this justice by not just talking about the mistake and not just talking about the better ways of doing things, but how to actually implement a solution to this.

Because I personally love having what we call like a full transformational episode where we can talk about a mistake, we can talk about why it's a mistake, we can dive into all the mental blocks and the lack of knowledge you might have around this mistake and then help you implement a solution straight in the episode. And the mistake I want to really hone in on today is the mistake of not staying top of mind with your clients. Specifically, not staying top of mind for at least an entire full year. And if you think through a common scenario that so many freelancers experience, I think you'll see why.

Someone comes to you, they're interested in hiring you for whatever you offer. Maybe you talk numbers, maybe you don't, but you know they're a perfect client. And somehow communication just dies off. Maybe they're even ghosting you. And then fast forward, three, six, nine, 12 months later, you haven't heard from them, they haven't heard from you, you lost the gig.

And truth be told, you don't even know if they ever hired anyone for it, but you know you didn't get the gig. It's just so common that I think every freelancer has experienced some form of this, and you might have a few people in the back of your mind right now that you're doing this with right now. They've recently contacted you, where three, four, five, six months ago, they contacted you, and you haven't touched base since then. They haven't had any sort of top-of-mind activities at all. And the crazy part about this is if you're doing this, you're missing out on at least double the amount of clients you could get in a year. And actually, the last time I did an analysis of my own business, I was only looking at physical one-to-one follow-ups as far as staying top of mind, because that's only one of many methods. We'll talk about more methods in this episode, some really cool stuff that you probably haven't heard of. I know you haven't heard at least one of these things in this episode, so I'm really excited to share what I've been doing recently.