How To Passively Book High-Ticket Clients And Manage Your Calendar

Hunter Donia (0:00)

Hello, my friend, welcome back to The Modern Hairstylist Podcast. Oh my god, I always have a special guest on the podcast. Her name is Jodie Brown. So that's like a consistent for me, and it's special every single time. But today is even more special because I have two of my very close, like amazing people within our communities, friends of mine, beautiful business owners, very impressive, just women in general, that are going to be joining us and speaking to us about really, really cool things that they've done in their business. These two have figured out how to clone themselves. So that way they can get the shit that you have to get done as an independent business owner that is very important, done without you actually having to be there, right? Like how many times have you wished that there was multiples of you? So that way one of you could do the laundry in the house chores. One of you could drive the kids soccer practice and actually spend time there. One of you could text back all of your clients, clean up the slide. Like that's literally like that's not actually what's happening. But you'll see that's basically what these guys have done for the tasks that are huge and important for their business. And so I'm really excited for them to share their stories and their use cases today. Jodie Brown, how are you doing today?

Jodie Brown (1:05)

I am doing great. I am really excited to dig into this because I think these are just like such cool things that you've both been able to do. And I just can't wait to hear more about it and learn more.

Hunter Donia (1:17)

Yeah. So we have Myriam Georges on the podcast today and we have Brandy Chavez. And I am going to have you guys introduce yourselves really quickly in just a moment, if that's okay with you. Just say your name, your salon structure, where you're at, whatever else you want to say.

But the reason why we have them on the podcast today is because we're talking about their specific use cases for how they've streamlined stuff with AI in really advanced ways. I've been talking about this a lot on the podcast the past couple of weeks about how in today's day and age, just using AI as a chatbot where you're going back and forth with it, is such an outdated, non-efficient use of it, in my opinion, for a lot of different things. I think it's much smarter as a business owner to figure out how we can actually make this tool do things for you on your behalf. That's exactly what these two and many of our other Mastermind students have been working on doing and we're going to be talking about these two very specific ways that I think are really cool. So Brandy, if you don't mind going ahead and introducing yourself, I'd really appreciate it.

Brandy Chavez (2:21)

So I'm Brandy. I'm from Phoenix, Arizona, and I have a home-based salon. I specialize in low-maintenance highlights and hard water detox treatments.

Hunter Donia (2:34)

Very good. Thank you. We're happy to have you Brandy. How about you Myriam?

Myriam Georges (2:39)

Hi, I'm Myriam. I am based in Orlando, Florida.

I am in a salon suite. It's part of Salon Lofts, and I specialize in natural hair and color.

Hunter Donia (2:52)

Period. Does a badass job at it, might I add. Thank you guys for being on the podcast today. Let's start with you, Brandy.

Brandy has found success in the growth of her business in a little bit more of an alternative way, I guess, or not really an alternative way, but a way that I feel like a lot of stylists haven't really tapped into or haven't really tried much. It's been like a consistent and steady thing for you, Brandy, which I would say are your boosted posts. Would you mind? Let's just start with that. Let's just start with that and share with us a little bit more about your boosted post strategy and how that's been working for you over the past couple of years now, right?

Brandy Chavez (3:44)

Yeah, couple of years. Essentially, I every month review my best performing content on my Instagram that addresses a very specific client pain point, and then I will usually boost two to three reels a month. And then based off which one's performing the best, I kind of slowly turn them off if one's especially performing not so well, I guess.

But yeah, that and my goal with the boosted post essentially is to get people to follow my page. And then once they follow me, I then send them a DM message essentially like introducing myself.