How To Land High-caliber Clients By Emailing Strangers | The Cold Outreach Masterclass With Colleen Welsch

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 219

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome back to another episode of the 6 Figure Creative Podcast. I am your host, Brian Hood. And if this is your first time tuning in to the 6 Figure Creative Podcast, first of all, thank you for listening to the show and giving us a chance. This is a show where the main goal is to find ways to help you earn more money as a creative. That's in a nutshell and specifically trying to do it in ways that doesn't make you feel like you're selling your soul or selling out, doing it in ethical ways that make you feel better at the end of the night. Right. Help you sleep at night. If you're a returning listener, thank you so much for coming back to this podcast. It really means a lot. And just to update you on where I'm at right now, I will have just recently flown over to Southeast Asia when this episode airs. It has been a 26-hour flight from Nashville up to New York over to Tokyo and then eventually down to Bangkok where I'll spend a few days, me and my wife, doing some work, exploring the city, love Bangkok, and then flying down to Bali. One way we don't have a return flight, no more work coming home. We're doing a lot of these interviews right now before we leave, just so I have some batched up ahead of time. So I'm not scrambling for episodes over there because the biggest issue trying to remote work while you're overseas in somewhere like Bali is it's a 12 to 13 hour time zone difference.

So this airs usually at 6 a.m. local time for Nashville, which is where I'm from. And then this airs in Bali at like 6 p.m. If it's noon in Nashville, where I am at right now filming this, it is midnight over in Bali right now. So very difficult to try to make that work. But the podcast is something that we take very seriously here. We do not want to neglect our wonderful listeners. That's where I'm at today. So our interview today is a wonderful one that we brought on a guest that is actually not just a copyrighting pro, someone who is offering copyrighting services, it's someone who actually coached my wife on this. My wife is a freelance copywriter. For those who don't know, she's also a freelancer. She has a wonderful copywriting business.

And Colleen Welsch, our guest today, is someone that actually coached my wife in her copywriting business.

And the reason we brought Colleen on, not just because of that, is because she's built a wonderful business as a copywriter for herself. And she's worked for huge brands in the beauty space. That's her niche as a copywriter. And she's worked with LA, she's worked with Gucci Beauties, with Daisy Mark, Jacobs, Burberry, Philosophy Skincare, Johnson & Johnson. I know some of the bigger names, but I'm not a beauty person. So if you know beauty products, then you probably know a lot of the ones that I just mentioned there. She does copywriting for big companies like that. And the thing I love most about her story, and we'll get into all these things today, is she didn't just dive right into this and have success instantly. She actually started and failed as a freelancer twice and failed in a pretty big way. Not to spoil anything for you, but she was forced to eventually move back in with her parents before her third attempt at freelancing, third time's a charm, eventually worked. And her biggest asset for herself, the thing that worked best for her for getting new clients was sending cold emails to people, just literally reaching out to people cold. They didn't know who she was. She's sending emails out to people pitching her services, and that's how she closed the majority of her clients, especially early on, and that's led to a really great career as a copywriter. She's earning hundreds of dollars per hour at this point as a copywriter, and that's above and beyond anything she's earning as a copywriting coach. Again, my wife hired her and loved the experience of working with her and got a lot out of that. And so we really dive into the process of how do you make cold outreach, or cold pitching, or cold emailing, or cold DMing on Instagram, if that's the way you want to do it. How do you make that strategy work in 2022 and beyond?