How To Get More Customers Through Your Website

Brian Hood (0:00)

This is the Six Figure Home Studio Podcast, episode 80 You're listening to the Six Figure Home Studio Podcast. The number one resource for running a profitable home recording studio.

Welcome back to another episode of the 6 Figure Home Studio Podcast. I am your host, Brian Hood, the hostess with the mostest. God, fucking cut that out.

Chris Graham (0:28)

No, you have to leave that in. Oh, man, that took me back.

The hostess with the mostest.

Brian Hood (0:34)

And I'm here with my favorite and only co-host, Chris Graham. Chris, how are you doing today, man?

Chris Graham (0:40)

Dude, I'm so good. And I'm going to ask you how you are because I often forget to do that because I'm a selfish piece of crap.

Brian Hood (0:47)

Yep.

Chris Graham (0:48)

But I'm so good because this vegetarian kick I'm on.

Brian Hood (0:51)

Oh, gosh. Have you lost weight?

Chris Graham (0:53)

I've lost so much weight.

Brian Hood (0:55)

How much weight have you lost? I can tell in your, you got your jawline back nicely.

Chris Graham (0:58)

It's true, it's true. I've probably lost like seven or eight pounds.

Brian Hood (1:01)

Nice.

Chris Graham (1:01)

Here's the thing, it's been effortless. I'm not using any discipline and I'm losing weight like crazy.

Brian Hood (1:07)

That's just your body hemorrhaging the protein.

Chris Graham (1:09)

Exactly.

Brian Hood (1:10)

All of your muscle mass is leaving your body because you don't have enough protein to sustain it.

Chris Graham (1:14)

No, not at all. I'm way stronger now. I got an unlimited pass at a yoga gym by my house.

Brian Hood (1:20)

Oh, yeah, that'll kick your ass.

Chris Graham (1:21)

Oh, it's been kicking the crap out of me. But each class I go to, I'm always like, whoa, I could never do this before. And it's been great. So it's really helped with overall attitude. I feel fantastic. My wife is pumped. She's looking supes hot too.

Yoga and vegetarianism. Let's go full hippie guys.

Come with me. Let's do it.

Brian Hood (1:43)

All right, Chris, knock, knock.

Chris Graham (1:44)

Who's there, Brian?

Brian Hood (1:46)

Interrupting podcast host.

Chris Graham (1:48)

Interrupting podcast.

Brian Hood (1:49)

You forgot to ask me how I'm doing, Chris.

Chris Graham (1:51)

I wasn't there yet. How are you, Brian?

How are you?

Brian Hood (1:56)

Everything's fine. I don't want to talk about it. Today's episode.

Chris Graham (1:58)

Oh, Lord.

Brian Hood (2:00)

No, everything's great. This is actually, my wife is sick now. So this is our first post-marriage sickness. So I'm trying my best to be supportive. But also, there's only so much I can do when she's sick, other than just being supportive.

Chris Graham (2:13)

Have you been kissing her on the mouth, Brian? Or have you gone to the germaphobic cheek kiss because she's sick?

Brian Hood (2:21)

I don't kiss my wife. I don't know what you're talking about. That's disgusting.

Chris Graham (2:26)

Oh, my lordy.

Brian Hood (2:27)

Of course I kiss my wife. All right, so let's move on. Let's move on, because we, you know, banter, banter, banter, banter, all fun.

So today's episode, we are going to talk about an issue that I've seen in a ton of my students, and Chris has seen in more and more of his coaching students he's worked with.

And that is really answering the question, why doesn't my website convert? What is wrong with my website? Why doesn't it work? Why am I not getting people to actually do something on my site? Why am I not getting paid work? There's a lot that goes into this question, and there's a lot of different ways to ask this question, but at the end of the day, how do you fix an ineffective website?

Chris Graham (3:01)

Well, that's been one of the things that I've been working with people the most on. Honestly, we could go on and on for like five episodes on this. But typically, what I'll do when I'm sitting down with somebody, whether that's a friend of mine here locally in Westerville, or whether that's somebody I'm doing the coaching stuff with, looking at their website is an important step in figuring out why their business isn't performing the way they want it to.

There's so many things that can go wrong. There's so many problems that you can run into that keeps the website from converting. And the phrase is bottleneck. You can have everything running right on your website and have one issue that is restricting your ability to make a living doing what you're doing.

Brian Hood (3:41)