How to Get 10X More Traffic From Content You Already Have (with Ross Simmonds, Foundation Marketing)

Dave Gerhardt (0:00)

Hey, it's Dave, so Zoom Webinars & Events has made our recent Exit Five Live sessions way more pro lately, but don't just take my word for it. Check this out, this is what Kelly B said. She said, I compare all other webinars now against Exit Five, I love that. And look, in a world of AI slop, we just want to make something that's actually worth going to. It's not easy to get an hour out of your day. I'm just the on-air talent though, so I'm gonna kick it over to Marissa and Maria. This is our Exit Five Live production team, our content team here at Exit Five, since they're the ones actually making this all happen.

Marissa (0:30)

I've been doing B2B content a long time, I know. It's hard to hold attention for more than 30 seconds, let alone a whole webinar, but Zoom Webinars helps. Recently we've had nearly 2,000 registrants, over 500 live and hundreds of hours of watch time on our sessions. Maria, what would you say is driving that?

Maria (0:46)

It all starts with prep. We do up to seven hours per session, choosing a topic, prep calls, building the run of show and so much more. With Zoom Webinars & Events, everything's in one place. Registration, emails, polls, analytics. So it's simple to run that cycle every two weeks. At showtime, I hand it back to Marissa in Zoom's Production Studio.

Marissa (1:06)

With Zoom's Production Studio, I can set the scenes in advance. So on the big day, I just send them live with speakers and content already in place. Clean transitions, crystal clear audio and video. I feel like I'm running the big game back there.

Dave Gerhardt (1:18)

So this is why our webinars have been crushing it lately. Look, they just said we're spending seven hours per session on this. And don't just take our word for it. Come and see firsthand. We run these every other Friday. It's called Exit Five Live, now powered by Zoom Webinars & Events. So come and check us out, see this whole thing live. And if you want to learn more about using Zoom at your company, check out zoom.com/exitfive. That's zoom.com/exitfive.

Hey, it's me, Dave. Today's episode is brought to you by Convertiv, a B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy. Q4 is the time of year when having a great agency partner matters more than ever. If you're shopping for a new agency, Convertiv is worth looking into. They work with marketing and operations leaders to help grow revenue across the business, and AEO, one of the things I know you're thinking about right now, is one of their specialties. Trusted by companies like DocuSign, Data Bank and Constructor, Convertiv builds on the search and marketing work you're already doing and helps optimize your site so more of your buyers find you and turn it into pipeline. Right now, they're offering Exit Five listeners a free AI search review. They'll run the questions your buyers are actually asking through your Google and AI tools, show you how you stack up against competitors, and tell you what's worth fixing. If you're looking for a refresh of your AEO strategy in 2027, this AI search review with Convertiv is a great place to start. Check it out. It's convertiv.com/exitfive.

That's convertiv.com/exitfive, and you can also see the link in the show notes. You're listening to The Dave Gerhardt Show.

Dasha (3:03)

Hey, it's Dasha, and the episode that you're about to hear was recorded live in person in Stovermont at Exit Five's Drive Event. I sat down with marketing legend Ross Simmonds. Ross is the founder and CEO of not one, but two companies. One is called Distribution AI, and one is called Foundation Marketing. Ross is an expert when it comes to educating marketers around what it's like to actually get the most out of the content that they're creating. He is the king of content distribution, and that's exactly what we spend some time talking about in this short but mighty episode. I also asked Ross what worked for him and his team in 2026, and what bet they're making for 2027

I hope you enjoy this episode.

All right, Ross, welcome to the pod.

Ross Simmonds (3:51)

Thanks for having me on.

Dasha (3:52)

It's not your usual podcast environment.

Ross Simmonds (3:54)

What a place. It's crazy. I'm excited for this.

Dasha (3:57)

First time in Vermont?

Ross Simmonds (3:58)

Second time in Vermont. First time doing a podcast outside.

Dasha (4:01)

Yeah. Honestly, me too. The sun is beaming down on us. It's all right.

Ross Simmonds (4:04)

It's good. Got to get the vitamin D.