How To Create A Customer Avatar That Will Skyrocket Your Marketing Efforts

Brian Hood (0:00)

This is the Six Figure Home Studio Podcast, Episode 82 You're listening to the Six Figure Home Studio Podcast. The number one resource for running a profitable home recording studio.

Welcome back to another episode of The Six Figure Home Studio Podcast. I am your host, Brian Hood, and I'm here with my bald and beautiful, purple-shirted co-host, as always, Chris, the man, Graham. How are you doing today, Chris?

Chris Graham (0:31)

What would you do if I showed up without a purple shirt on?

Brian Hood (0:33)

I don't know. I actually, in your honor, I showed up with a purple shirt on today as well. I have the exact shirt that you have. I just don't have as good a lighting, but no one can see us anyways right now, so they just have to trust that I have a purple shirt on.

Chris Graham (0:43)

Is it an American Apparel Tri-Blend medium?

Brian Hood (0:45)

Let's not talk about it.

That's free advertising. I don't do free advertising for people.

Chris Graham (0:50)

Okay. Yeah, yeah. We don't really do any advertising.

Brian Hood (0:53)

Who are you wearing, Chris?

Chris Graham (0:55)

Oh, man. Brian, how are you, sir?

Brian Hood (0:57)

I'm doing pretty good, my dude. Just trodging along, man, as always. I've got a trodging. Trodging along. Is that like trudging?

Chris Graham (1:04)

Is that a Southern word?

Brian Hood (1:05)

I don't fucking know, dude.

Chris Graham (1:07)

I've never heard that.

Brian Hood (1:09)

It's like trudging along and trotting along at the same. It's trodging.

Chris Graham (1:13)

The Brian Hood word.

Brian Hood (1:14)

I have a new word, y'all. This is great.

Chris Graham (1:18)

Oh, man, that's amazing.

Brian Hood (1:20)

I've been doing demos for FilePass, and by the time this episode airs, we will have probably opened up more early access spots. So if you're on the email list, you haven't heard from me yet, you will probably hear something for the FilePass early access stuff very soon.

Chris Graham (1:36)

Look at how similar our lives are. I just started doing beta testing for Bounce Butler like four hours ago.

Brian Hood (1:42)

Yeah, we're on similar trajectories right now.

Chris Graham (1:44)

Yeah, it was crazy. I just started doing like remote testing where I would give people that software that lets them bounce unlimited files while they're not there in any DAW.

It was this amazing moment of like seeing this person's eyes get really, really big.

Brian Hood (1:59)

Yeah, they had the aha moment.

Chris Graham (2:01)

Yeah, it was like all of a sudden Pro Tools is like, we were using Pro Tools for this test, but it was like, started doing all these. Hey, that's a cool sound I should make on the podcast. Never again.

Brian Hood (2:11)

Yeah, like I was going to say, no one in the world is going to agree with you on that.

Chris Graham (2:16)

It sounds like something from Star Wars.

Brian Hood (2:19)

Yeah, we're going to start talking to each other like that.

Chris Graham (2:22)

That's a terrible droid voice.

Brian Hood (2:24)

I can't go as high as you. That's literally as high as I can go. I just don't have the range that you have, Chris.

That's as high as I can go, man. I'm sorry.

Chris Graham (2:35)

You guys are welcome.

Brian Hood (2:35)

Which is funny because you have a deeper voice than I do on the podcast, but you can go way higher than me.

Chris Graham (2:43)

Well, I used to be a professional singer, for lack of a better term. Don't go look for my music, please.

Brian Hood (2:49)

I've never thought of that. I want to hear your music, dude.

Chris Graham (2:53)

I don't think it. But hey, what are we talking about today, Brian?

Brian Hood (2:58)

We need to change the subject, dude. Okay, we can actually get an episode today.

I am going to find your damn music online at some point, though.

Chris Graham (3:05)

I'll bring you a cassette tape. I mean, CD. I mean, a track.

Brian Hood (3:08)

Whenever you go on one of your long rants during the episode today, I'm going to be Googling Chris Graham music, or you're going to be on YouTube somewhere. I'm going to find you. Don't worry about it. Today's episode is all about creating your customer avatar. If you listen back to episode number 81

Chris Graham (3:22)

Brian, wait, Brian, wait, wait, what's an avatar?

You probably don't know. Most people don't know what an avatar is. I didn't know until a couple of years ago.