How to Be the Highest-Paid Freelancer in Your Niche | The Value Equation

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 351

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place. I want to talk about an equation that has made me literally millions of dollars, and that kind of sounds weird to say out loud, but this is something I learned from Alex Formozzi from the book $100 million offers back. According to Amazon purchases, it says I purchased $100 million offers November 1st, 2021 And this is something I wish I knew in my decade of freelancing. Something called the value equation. If you're closed minded or if you're dumb, you'll hear this and you'll instantly think, this won't work for me because I'm a special snowflake and my business is so unique that this can't possibly work for what I do. If that's what you're thinking right now, and you've always thought that way, and you always think that way, then you're going to just swerve through your life with about as much control as a blackout drunk driver with probably similar results. Your business will fail. It'll crash and burn to the ground. Always be the victim, always blaming others, never thinking that, hey, maybe someone out there has already solved this problem for me. And being like dramatic and mean here, like this is being Brian coming out. But seriously, like if nothing changes in your business, then nothing will change. And a lot of people, they continue to do the same damn thing every day, every week, every month, continue to run their business the same damn way, not learning from others, hearing things and always saying, it doesn't work for me, it won't work for me. When in reality, the thing that's not working is the stuff you've been doing. So maybe change something. Maybe consider trying something new. Maybe consider that there's smarter people out there than you who have solved the problems that you're facing right now. Maybe consider that you're not so unique that you can't adopt strategies and frameworks and techniques and tactics from other communities, other business models, other people, right? And maybe, just maybe, you can take all that doubt, you can shove it on down, stop saying, I can't, and instead, start asking yourself the question, how can I? This is interesting. This is unique. How can I adapt this to my business? What might need to change in my business for this to work for me? If you approach more things like that, less I can't and more how can I, you will have a better life. Not just business, you will have a better life. I can virtually guarantee that. As close to legally as I can possibly guarantee something to you, which I don't know what the FTC is going to come after me for this. If you just say, how can I instead of I can't, you will have a better life. And this is one of the things that I'm going to talk about today. The first time I heard this, I was like, oh, that's cool. The second time I heard this, I thought, interesting, I want to try to adapt this. The third time I heard this, I learned more. The fourth time, more. The fifth time, more. I've watched so many Alex from Ozzy videos on this concept. Every single time, I learned something new because I've adapted enough change as a person over the years. But what I didn't do was read $100 million offers and say, this won't work for me. Didn't do that. So if this is your first time listening to the show, hi, I'm Brian Hood. This is the mean version of Brian Hood. I'm not usually this mean, but I was fiery this morning as I was outlining this episode. This podcast takes a lot of influences from a lot of different industries, everything from the SaaS industry to the online marketing industry, like Alex Mosey, to agencies, to e-commerce, to the Russell Brunson internet marketing funnel builders out in the world. We take all the information from all the people out there who are doing something really good and something really interesting, and we bring it to this podcast for freelancers, creative freelancers specifically. If your goal is to make money doing what you love to do, which is what you're likely doing right now, and you want to do it for the rest of your life, and you want to do it without selling your soul and giving up and getting a day job and getting golden handcuffs because you're getting paid a good salary and you have health insurance, you have benefits and you don't want to give that up, so you're going to stop your dream of freelancing, you're just going to go work for the man. If you'd rather work as a freelancer and not give up your dream and not sell your soul, this is the right place to be. And if you listen to that episode a couple of weeks back, Why SaaS is the Best Business Model for Freelancers, it's a good episode, I think, for anybody kind of new with this podcast to kind of see where I pull other influences that I think work really well for freelancers and bring them back to this industry. So I got some visuals to share on this episode. You don't have to look at this if you're like listening in your car or whatever. You could also always go to 6figurecreative.com/351.