How To Be "The Full Package" 6 Figure Creative | With Toby Lloyd

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 205

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome back to another episode of the 6 Figure Creative Podcast. I'm your host, Brian Hood, and I'm here with just a sexy bearded Kiwi staring right at you on the other screen right now if you're watching on YouTube. Mr. Toby Lloyd is joining us today from Tiny Triumph Recordings. Before we get into his story and his business that's amazing and a very isolated part of the world, I have to ask you something, Mr. Toby Lloyd. This is not planned, so I'm sorry in advance if this catches you off guard. First of all, say hi to everybody.

Toby Lloyd (0:48)

Hey, how's it going?

Brian Hood (0:49)

That's not an Australian accent. That is a Kiwi accent. And I need you right now to set the record straight for our audience, just to get a piece of your brand of talking. What is the difference between a Kiwi and an Australian accent? Because I honestly can't tell, and I need to know this. And this is an important thing for everybody to know.

Toby Lloyd (1:04)

Oh, God. These vast differences.

The word sucks. We say it like sucks, and Australians say it like sex.

Brian Hood (1:11)

It's like a bout and a boot. It's like the difference between Canadians and Americans. It's like one word, that's it.

Toby Lloyd (1:16)

Yeah, they sound a bit more redneck than us.

Brian Hood (1:18)

Oof. Dang, shots fired. No, it's great. I don't know if we've had Australians on the podcast, because you guys are all in the worst time zone for coming on American Podcasts. So it's like end of day for me and beginning of day for you. I know Kiwis more than anything hate to be called Australian. And so I wanted to make sure we set the record straight here today.

So the reason I wanted to bring Toby Lloyd on today is he's been part of our community for years, since we were the 6 Figure Home Studio podcast, which for anyone who's new to the podcast, that was every episode from 150 and before. And he was one of my students in one of my early courses for the 6 Figure Home Studio called the Profitable Producer Course.

And he has built a hell of a career for himself. And I really want to start at a certain point in your career, Toby, because we don't have time probably to go over your entire career, because how long have you been in just the audio industry in general?

Toby Lloyd (2:02)

I think about 17 years.

Brian Hood (2:03)

So 17 years is a lot to cover. So I want to cover a certain point, and that was when you transitioned from basically doing movies, movie industry, over to doing audio, which is what you do now. So for those who don't know, Toby has worked on some big films doing pretty much all the Hobbits, Mortal Engines, and some small cult classics, like What We Do in the Shadows, which is one of my favorite movies, Hump for the Wilder People, which is another awesome Kiwi movie. You were like a small cog in a very big machine doing these massive projects with huge budgets and working with big names.

And then at some point, you made the decision to transition into doing studio work, producing bands full time in your... Is it a home studio or do you have a commercial facility?

Toby Lloyd (2:42)

Yeah, it's kind of between those two things. We knocked down our garage and built like a proper recording studio, but it's home studio technically. Cool.

Brian Hood (2:49)

So let's talk about that time.

When did you actually decide to make that transition? Because it probably wasn't like, I quit all movies. I'm going to start recording bands. You were kind of like making the transition. But when did that transition start?

Toby Lloyd (3:00)

Actually, I ended up working on the highest grossing Chinese film of all time, which was this film called Warfare 2 So outside of China, no one knows of it. But at the time, it like knocked Dunkirk out of the box office. Like it grossed like a billion dollars.

Brian Hood (3:12)

So it was like the avatar of China.

Toby Lloyd (3:14)

Yeah, yeah, exactly. It was kind of like a James Bond like character. And the director at the time said, when our film grosses a billion dollars, I'm going to fly back over and take you all out to dinner. And we're like, yeah, sure, get on you, mate. And sure enough, it grossed a billion dollars. And it was, so it was crazy. But during that time, I got a really bad case of pneumonia. And I didn't know what it was at the time, but I almost died. Like it was very severe.