How to balance a two-sided marketplace, with Care.com CEO Brad Wilson

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**Brad Wilson** (2:11)
At the end of the day, these people are here to serve and help your family and other families, and we want to make sure that they get the best and most fair pay. It may not be obvious, even for the people who are hiring the caregiver, you do have other care things in the home that you're likely paying money for. Home care and housekeeping is one. Many people have pets. Seventy million people have pets in this country, and so I can assure you, most of those caregivers would love to take some of those duties on, because again, it prevents them from having to figure out the scheduling and the calendar Tetris of going to other locations, and they can actually earn those wages in the home. So it's actually a way for families in most instances to keep the cost down.

**Jeff Berman** (2:50)
This is Masters of Scale. I'm Jeff Berman, your host. This week on the show, Brad Wilson. Brad is the CEO of care.com. That's the digital marketplace that connects caregiving professionals with people who need help with kids, seniors, pets and more. With more than 45 million people on the platform, it is the market leader in an area where the need is constantly growing. We talk with Brad about how companies can create more loyal employees by supporting caregiving, why the future of work needs to be flexible, how he's leading through transformational technology change of the company, and how some very difficult circumstances in his personal life have informed and inspired his commitment to care's profound mission.
Brad, welcome to Masters of Scale.

**Brad Wilson** (3:42)
Thank you for having me, Jeff.

**Jeff Berman** (3:43)
I'm thrilled to have you.
I just want to start by acknowledging, on a personal note, I'm so sorry to learn that you lost your wife. Oh, thank you. And I know that you stepped in to lead care when your wife was sick. And I'm just curious how that came to pass and how your personal and professional lives came together in that moment.

**Brad Wilson** (4:06)
Yeah, well, I appreciate that. Thank you, thank you. And yeah, it was an interesting time. You know, we, this was back in 23, in January when I first started talking about the role with IAC and Barry and Joey and company. And, you know, I'd followed care.com for years. Marketplaces are only so many at scale. And, you know, for me, I've done 25 years in consumer brands. And so I got a little bit of pattern recognition on what I think ticks. And it's a brand I always loved. And, you know, when I looked at it just professionally, I saw a great brand. I saw a clear market leader with the largest caregiver pool and supply, which is extremely important when you run these companies.
And, you know, and we're still on this journey today, if we're being honest, it wasn't a great experience. And so when I took a look at things that I thought I could be good at and influence and help improve, this was a great fit.