How To Attract Your Dream Clients | The Client Acquisition Series

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 202

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place. Welcome back to another episode of the 6 Figure Creative Podcast. I am your host, Brian Hood, and I'm back with my substitute co-host, Mark Eckert. Hey, buddy, how are you?

Mark Eckert (0:32)

Hey, friend, how's it going, bud?

Brian Hood (0:34)

Good, I can't help but notice that your mic sounds better and you don't sound like an acutely piece of s*** again.

Mark Eckert (0:38)

My AT4050, which is $700, is apparently making me a piece of s***. I did not mind it. You were being a-

Brian Hood (0:45)

I hated it.

Mark Eckert (0:46)

Dude, yeah, you were being really, really pretentious about the audio.

Brian Hood (0:49)

Oh yeah, I sent you the edited version, and you're like, oh God, that sounds like crap.

Mark Eckert (0:55)

Yeah, but it sounds way better to the audience if I look like the good guy and you're bullying me.

Brian Hood (0:59)

Bully Brian, bully Brian.

Mark Eckert (1:01)

Anyways, I got a SM7B, so now I'm adorable again, sounding-

Brian Hood (1:06)

You're lucky that we don't have that gear alert, although maybe we'll be bringing it back, Easter egg.

Mark Eckert (1:10)

Anyways, so I went to Guitar Center this morning because I didn't want to show up again with Brian being pretentious about my mic. So I showed up to Guitar Center. Firstly, their hours have changed. What the fuck? It used to be like nine, now it's 10 I showed up at 10, and you would expect they're open at 10, they're gonna open the doors at 10 Not at Guitar Center here in North Charlotte, they decide to open it at like 10, 11 I had a consulting call like at 10, 15, so I had to push that back. I felt terrible. But anyways, it took me a half hour to check out, and I was the only customer.

There was nobody there. I was like, dude, I just want a mic and a headphone adapter. Took me a half hour, bro.

Half hour.

Brian Hood (1:53)

That sounds about right, and I'm looking up right now what Guitar Center Stock is doing, and it's fallen 12% the last month, 24% the last six months, and for good reason, because their buyer experience is awful. And honestly, there's very few reasons to buy things physically anymore anyways, especially gear like that, where you're not testing it out ahead of time.

Mark Eckert (2:12)

Guitar Center, please sponsor this podcast, and we will redo this intro.

Brian Hood (2:18)

We will delete this whole intro if you pay us money. No, we won't.

Mark Eckert (2:21)

They reach out to me next week. I'm gonna have to push back on you, Brian. I had a great experience.

Brian Hood (2:28)

All of a sudden, like years from now, you're gonna go back to this episode, and it's gonna be like this hard cut with completely different sound. So the other day at Guitar Center, this was incredible experience.

I walked in and it was just, it was like I was in heaven.

Mark Eckert (2:40)

Just get a square reader. That's all I'm asking. Get like a square reader, dude. Anyways, I'm done.

Brian Hood (2:45)

There wasn't 16 people playing Stairway to Heaven on all the guitar items.

Mark Eckert (2:52)

Let's help the people out instead of talk about my terrible customer service experience this morning.

Brian Hood (2:57)

Well, we're not going to talk about music. We're going to talk about relationships. So let's talk about dating and money, right? So this is going to be a continuation of our Client Acquisition Series.

Last episode we did on the Client Acquisition Series was episode 200, 200, where Mark walked you through like seven kind of checklist items to talk through on any sales call. And actually at the end of that call, you were going to a sales call, which was like a very, I'd call it like high ticket, like many multiples of $10,000 worth of value. And how did that call go afterwards?

Mark Eckert (3:28)

Yeah, so it was for a licensing client for that pitch.

It was about a half a million dollars plus a monthly amount. They'll be starting later this year, and I landed it. And I'm very excited. It's kind of cool because usually this is like 100 emails or like 200 emails, but they'd kind of been stalking us for a while and had some people there that I knew, and they were like, yeah, they're the shit. We need to utilize everything about that pitch. I actually got the confirmation at the end of the email. Usually people are like, okay, cool. Yeah, we'll get back to you and we'll continue the conversation. And they literally said, we look forward to working with you. And I'm like, oh!