How One Cold Email Resulted In $60,000 Of Referral Work | With Joana Galvão

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 238

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome to the 6 Figure Creative Podcast. I am your host, Brian Hood, and you are in the right place right now if you are creative, and you are looking to earn more from your creative genius, which I love that phrase, and you want to do it without selling your soul or compromising your values. If that sounds like you, you're in the right place with this podcast.

Before the interview even started, this entire day started off in disaster. I was prepping for the interview. I was doing my research before I even got into the show because I like to come prepared. And as I'm doing my research, I hear my wife just cry out.

She had sliced two of her fingers open while cutting some onions preparing for a meal right before the interview went live. And she's like crying over the sink, and she's like running water over it, and it's not stopping bleeding. And we're getting like these sterile gauzes out and trying to wrap two fingers in it, and it's just not stopping. And like, she's panicking. And I'm like, oh God, I got to cancel this podcast.

We're just like, okay, we got to put pressure on it. We got to get it to stop bleeding first. And then we can figure out whether or not, like, can we get it to stop bleeding? Do we need to go to the hospital and get stitches on this? I've never had an injury like this. And apparently, and this is, I guess my fault, I don't know, it's whoever's fault it is, a dull knife is way more dangerous than a sharp knife. Because she was like, thank God this wasn't sharper. And I was like, no, like we had just talked the other night about how when we were cutting, it's like dull, I need to get a knife sharpener. I was complaining because I can't find good knife sharpeners. I'm just gonna get a whetstone or something because it's like a nice chef's knife. I don't remember the brand, but it's a really nice, expensive one. And it had dulled out over the years and we needed to sharpen it up. And the reason a dull knife is more dangerous than a sharp knife is because a dull knife, like when you're cutting onions, a dull knife will just slip off or slide off and go into your hand. Whereas a sharp knife will just cut straight through without slipping off. So that's exactly what happened. So the good news is we went through like six sets of gauze, a lot of blood, and we wrapped them up and we taped it up and the bleeding stopped. That was the important part. And then I had to go get an interview.

So I'm doing this intro right now. I think my wife's okay. I hear her in the other room on a call. So she's clearly not deceased or passed out, which is really important.

But it's not the best way to start off an interview. I think we did great on this, but we'll see how the interview goes. Today's guest, speaking of interview, we had a conversation with Joana Galvão. And she is an agency owner. She owns GiF Design Studios.

And in this conversation, we just talked about how she got started with that and some of the takeaways from this and things that are important for you to even want to listen to this episode when you could be doing so many other things and listening to so many other podcasts. This conversation was great because her experience when she started out, she basically started this agency fresh out of college. She didn't have a lot of experience. She worked at another agency for like a few months and that was it. She didn't have this long list of contacts and relationships she had built over time. She started like fresh out of college and she was booked up solid six months in advance straight out of college. So in this conversation, we talked about how she managed to do that when so many other people, especially in the design agency world are struggling to get any clients. We talked about how she stands out despite being a generalist in a very crowded red ocean. And then we talked about one cold email, meaning an email that was sent as a stranger to a stranger that generated over $60,000. So without any more delay and rambling here, here's my conversation with Joana Galvão.