How I Build that [Agent] - 7 Marketers Show AI Workflows That Save Hours

Dave Gerhardt (0:00)

Hey, it's me, Dave.

Dave Gerhardt (0:00)

Today's episode is brought to you by Optimizely. Look, I hear about AI agents every single day on the internet in the Exit Five community, but it's confusing, it's a little bit overwhelming. Which platform should I be using? Which agents are actually worth building? How do I even set this up? There's a lot of noise out there. It's kind of hard to tell what's actually going to make the job easier versus what's just going to be another thing to manage, or is this just a cool little thing some guy wrote about on LinkedIn? Well, Optimizely's agent platform is built specifically for B2B marketers. You can build your own agents or pull from a directory of 50 plus pre-built ones made just for marketing use cases all in one place. This is really smart. They also just launch virtual teammates. These are digital members of the team that can learn over time and can join meetings, complete tasks, support campaigns, and keep your whole website optimized. Humans, that's us, of course. We still get the final say over these robots, but this seems really useful. This is worth leaning into right now. Agents have so much potential and using AI in a platform like Optimizely for stuff that eats your week so you can get more time for the strategic thinking and actual fun parts of your job. I'm into that. Let's make marketing about the craft of marketing again. I think there's something there. So go and check out Optimizely right now. See how their AI agents can help you with your B2B marketing operations. They purposely built this for B2B marketing. This is really cool. optimizely.com/exitfive. That's optimizely.com/exitfive.

Go and check out their agents. Hey, it's me, Dave. Today's episode is brought to you by Webflow. Webflow is a website platform for the Agendic Web built for modern marketing teams to build fully custom sites that perform in AI search, no developer needed. Your website isn't just your homepage anymore. It's actually the first thing an AI agent is going to read about your company and from there decide whether or not to recommend you to a potential customer before a demo, before a sales call, before anyone on your team even knows that buyer exists, which means if your site isn't structured to show up in AI search, you're not in the buying conversation. It's as simple as that. Webflow is the platform marketing teams use to fix that. You can build a fully custom site without a developer, optimize it for AI search, govern your content and actually see how agents are reading and interpreting it all in one place. Make your website your biggest growth engine right now with Webflow. Check them out at webflow.com/four/exitfive.

That's webflow.com/for/exitfive.

You're listening to The Dave Gerhardt Show.

Welcome, everybody. This is another one of our Exit Five live sessions. We do these twice a month, and our whole thing here with Exit Five is to help you separate the signal from the noise in marketing. There's a lot more noise than ever right now with AI and everyone talking about what's really happening and what they're doing. We bring the real because we focus on actual real live human marketers who have to do this for a living and for their jobs. Today, this topic is all about, I love this title, How I Built That Agent. We have seven marketers here today. Every one of them has built an AI agent that they're actually using. This is not a hypothetical. These are actual in-use agents that are doing things at these companies, not a demo, not a concept. This is a thing that actually runs. I'm joined by Dasha here, as I mentioned, my co-host and it's going to be an awesome session, action-packed. I hope you're going to fill your notebook with a bunch of ideas that you can actually take back with you today. But before we get into this session, I want to give a quick shout out to our sponsor, the crew at Optimizely. Great people. I know they just had an event of their own. I hear about AI agents every single day on LinkedIn and in the Exit Five community. Which platform should I be using? How do I do this? Which agents are actually worth building? How do I set this up? There's a lot of noise out there and it's hard to tell who's actually going to make your job easier versus just another tool that you have to manage. This is why Optimizely has their agent platform. It's built specifically for B2B marketers. You can build your own agents or pull from a directory of 50 plus pre-built ones made just for marketing use cases. I love that all in one place. There's a lot of nuance in what we do as a job. They also just launch virtual teammates. These are digital members of the team that learn over time, can join your meetings, complete your tasks, support campaigns, keep your website optimized. Heck, where's my guy Richard? Maybe do drop off for the kids before this. Humans, of course, will still have the final say on everything that ships, but that's how virtual teammates works. This is something worth leaning into right now using AI and a platform like Optimizely for the stuff that eats your week so you get more time for strategic thinking and the actual fun parts of marketing, which is I think why we all got into this job in the first place. Check it out. optimizely.com/exitfive. That's optimizely.com/exitfivedasha.