How Chris Graham Grew His Mastering Studio To Six Figures Using Google Ads And Apple Scripts

Brian Hood (0:00)

This is the 6 Figure Home Studio Podcast, Episode 2

SPEAKER_2 (0:06)

You're listening to the 6 Figure Home Studio Podcast, the number one resource for running a profitable home recording studio.

Brian Hood (0:19)

Hey, hey, hey, welcome to the second episode of the 6 Figure Home Studio Podcast. If you have binged from the first to the second episode, and you have plans to binge to the third episode today, kudos to you, they're all available right now. Today, we are interviewing my co-host, Chris Graham, so you can kind of get a bit of his backstory. But before we get into his interview, I want you to envision this.

What if you had a special magical device that you could just turn on and off whenever you wanted, that would just bring customers to your studio?

Just a magical device, you just cut it on, I need more customers this month, I'm going to cut it on. And then whenever you don't need it anymore, you just cut it off again. Well, that's essentially what my co-host slash guest today, Chris Graham, has created through paid advertising. So we're going to get into his entire backstory from when him and his wife were dirt poor when they were first married and they were living in what he called the Hood, all the way to his first big break, what his catalyst was for growing his business. I don't want to drag this out any further. You're going to learn all about Chris in this interview. So without further delay, here is my interview with Chris Graham from Chris Graham Mastering.

So I'm excited to bring you my co-host as the interview guest today because he's accomplished a lot in his life. He's done a lot of things. There's a lot we can learn from him. I want you guys to see what he has been able to do and how he's gotten to where he is now because his story isn't one that's really out there. He hasn't been, he's not someone with a big platform. He's not someone that talks about his accomplishments in a lot of places you may can find. If you've looked at him, looked him up before, you might can see one or two interviews he's done in other podcasts, or you may have also seen one of his ads on YouTube, which we'll get into in a second. But Christopher, welcome to the 6 Figure Home Studio podcast.

Chris Graham (2:05)

Thank you, Brian. I'm very glad to be here.

Brian Hood (2:07)

So Chris, just get me started. Let's talk about a little bit of your early days in recording and we're gonna let that flow into something that's bigger.

Chris Graham (2:15)

Yeah, for sure. I feel like if you're listening to this podcast, the big thing you're wondering about is you got some audio skills or some musical skills. You're trying to make them into a business.

And it's tough, man.

My story is I was just absolutely terrible at business stuff and I sorta accidentally figured out how to figure it out. So my story starts when I was in my teens. I was in high school. I had been in band in high school and there was a really terrible guitar store up the road. And they told me if I traded in my old trumpet from band, that for 200 additional dollars, I could get a Tascam cassette multi-track recorder, which was a terrible deal. They just absolutely ripped me off. But I got my first multi-track recorder and I started recording my own songs. I was a songwriter and playing guitar and singing and doing the folky thing.

And for me, what happened was I recorded a song, my brother made it into a digital file. I put it on mp3.com. I woke up the next day and 163 of my friends had listened to it the night before. And I was hooked. Man, audio is the coolest thing in the entire world. While I slept, people listened to my music. This is freaking awesome.

Brian Hood (3:39)

So how old were you at this time?

Chris Graham (3:40)

I think I was like 17

Brian Hood (3:42)

So at 17 year old, what first of all made you even want to trade in your trumpet for a Tascam Multitrack Recorder?

Chris Graham (3:49)

mp3.com. I wanted to put a song on mp3.com, and to do that, I needed to have some recording gear.

Brian Hood (3:57)

So you wake up, you're 17 years old, you've got 163, 173 plays on this song, which in the world of a teenager, if I can remember back that far.

Chris Graham (4:06)

It's huge.