How a Solo Founder Built a SaaS by Selling to RV Parks

**Fexingo** (0:01)
So, today, I want to look at a founder who built a SaaS by selling to a niche that most tech people probably never think about, RV parks and campgrounds.

**SPEAKER_2** (0:10)
Okay, I have to admit, I've stayed at a few campgrounds, and I don't think I've ever once thought about what software they use.

**Fexingo** (0:18)
Right? That's exactly the kind of blind spot that makes this story interesting. The founder's name is Jason Miller. He built a product called ParkMate, and he didn't start with venture capital or a co-founder.
He started with $200 and a no-code tool.

**SPEAKER_2** (0:36)
$200? That's almost nothing for a software business.

**Fexingo** (0:41)
Yeah, that's what got my attention.
He launched in early 2024, and by mid 2025, he hit $15,000 in monthly recurring revenue. That's not life-changing money by Silicon Valley standards, but for a solo founder in a small niche, it's a solid, profitable business.

**SPEAKER_2** (1:00)
So how did he find this niche? I mean, did he have some connection to the RV world?

**Fexingo** (1:05)
He actually stumbled into it. He was working as a freelance web developer, and a friend who ran a small RV park asked him to build a simple online booking system. The friend was tired of taking reservations over the phone and writing them in a paper ledger.
Jason built something basic in a weekend using Bubble, the no-code platform.

**SPEAKER_2** (1:27)
And that turned into a product?

**Fexingo** (1:29)
It did, but not immediately. He showed it to a few other park owners at a local industry meetup, and they all said the same thing.
I need that, but also can it handle this one specific thing? That's when he realized the existing options were either too expensive, like the enterprise campground software that costs thousands a month, or too generic, like a basic booking widget that doesn't understand the nuances of RV sites.

**SPEAKER_2** (1:56)
What are those nuances? I'm picturing something like, you need to know if a site has hookups for electricity and water, right?

**Fexingo** (2:03)
Exactly. Plus things like, can the site accommodate a 40-foot motorhome? Is it pull-through or back-in? Does it have sewer?
Then there's the seasonal aspect. RV parks are incredibly seasonal. Some are only open six months of the year.
The software needed to handle seasonal pricing, minimum night stays and different rate structures for holidays. Generic booking tools don't do that well.

**SPEAKER_2** (2:30)
Okay, so he built for a specific pain point, but how did he acquire customers without a sales team or a marketing budget?

**Fexingo** (2:38)
This is the part one found really clever. He didn't run ads. He didn't do cold email. He joined Facebook groups for RV park owners and campground operators. There are dozens of these groups, some with tens of thousands of members.
He just participated genuinely, answered questions about reservation management, shared tips, and occasionally mentioned that he built a tool that solved a specific problem someone was describing.

**SPEAKER_2** (3:05)
So he was essentially doing community-led growth before he even had a proper product.

**Fexingo** (3:10)
Exactly.
And he was transparent about being a solo founder. He'd say, hey, I built this for a friend. I'm still improving it.
But if you want to try it, it's 50 bucks a month. No free trial at first. Just a cheap month to month subscription. That low price lowered the barrier. Park owners are often small operators. They're not going to risk $500 on improving software.

**SPEAKER_2** (3:37)
$50 a month for a reservation system? That's almost too cheap. How did he make money?

**Fexingo** (3:44)
He kept costs incredibly low.
His only expense was the bubble hosting fee. Maybe $50 a month. So even with just 10 customers, he was profitable and he didn't need a lot of features. He focused on the core loop.
A park owner gets a call or an online booking, enters the reservation, the system checks availability, and sends a confirmation. That's it. No payment processing, no email marketing, no website builder. He added those later slowly based on what customers actually asked for.

**SPEAKER_2** (4:18)
What was the most requested feature?

**Fexingo** (4:21)
So-pre-sync, offline buck-goop. Many RV parks are in rural areas with spotty internet. Owners were terrified that if the internet went down, they'd lose all their reservations. So Jason built a feature where the system could sync locally on a tablet and then update the cloud when the connection came back. That became a key differentiator.
The Big Enterprise Software didn't offer that because they assumed everyone has reliable internet.

**SPEAKER_2** (4:50)
That's a smart insight. You don't think about that if you're building from a city with fiber.

**Fexingo** (4:55)