Hatch CEO Ann Crady Weiss Talks New Hatch Sleep Clock & Sleep Tech

**SPEAKER_1** (0:02)
Bloomberg Audio Studios, podcasts, radio, news.

**Tim Stenovec** (0:07)
I got a question for you. Yeah, tell me. How do you sleep at night?

**Kristine Aquino** (0:10)
Oh God, with much difficulty.

**Tim Stenovec** (0:12)
Okay, well, Ann Crady Weiss wants to fix that.

**Kristine Aquino** (0:15)
Oh, I'd love to hear from Ann in terms of what solutions they have for us. But yeah, Ann Crady Weiss is the CEO of Hatch, which is a sleep company founded in 2014 that manufactures bedside devices for better sleep. They have sold more than 7 million devices to him, so.

**Tim Stenovec** (0:32)
We are one of the homes that has one of these devices, not the new one that she's trying to sell to adults. We're a Hatch family because of our babies, well, they're not babies anymore, but one of them still cannot sleep without his Hatch, so he still has it. Ann joins us from our San Francisco Bureau.
Good to have you on the program. I wanna talk about the latest devices, Ann, and how you're branching into the entire family. You started with kids, but what I'm really interested in hearing about from you is on a day where we're talking about a $5 trillion company getting a new CEO, how you stand out as an independent company in a world where it's very challenging to create hardware. How do you do that?

**Ann Crady Weiss** (1:11)
Great question. First of all, it's so nice to be back, Tim. Thanks for having me and nice to meet Kristine.
Hatch is a company that is laser focused on helping people to get good sleep. And the way we do that is by leaning into helping you create healthy sleep routines. Getting good sleep is not a data problem, it is really a behavior problem. And so that's what we do is we create a bedside device that helps you create and maintain healthy sleep habits. And the way we stand out is because we are laser focused on helping you with behavioral part of sleep which is really what any sleep scientist would tell you is the biggest struggle with sleep.

**Kristine Aquino** (1:56)
Now, it's very interesting because Hatch, of course, is it's not attached to your body unlike a lot of other sleep trackers, right? You have wristwatches that track your sleep. I'm wearing a ring that tracks my sleep as well. So what sets Hatch's devices apart? And is it really drastically different that the fact that it is not attached to you while you're sleeping?

**Ann Crady Weiss** (2:19)
Yeah, so the Hatch Sleep Clock which is the latest product in our evolution contains all the features that people know and love about Hatch. We have bedtime audio to help you fall asleep. We have a sunrise alarm clock. But what this also includes is a sleep sensor that's built into the device. So you don't have to wear anything, you don't have to charge anything. In the morning, we will tell you how you slept.
We marry the data about how you slept with the data about your behavior. When did you go to sleep? When did you actually fall asleep?
When, what did you listen to? What bedtime content did you listen to? How many times did you snooze, et cetera, et cetera? And by looking at those two sets of data, we can coach you over time to develop even better sleep habits, so that you get that sleep that we all desperately need.

**Tim Stenovec** (3:06)
I've got the one of the new products in my hands right now. You can see it right here.
If you're watching on YouTube or Bloomberg Originals. So where's the sensor in this?

**Ann Crady Weiss** (3:17)
The sensor is built in to the device. You can't see it and you don't need to see it. It works with no contact on the body and it senses your respiration rate and also your movement, and we can algorithmically translate that into how you slept.

**Tim Stenovec** (3:34)
How do you know that's me and not my partner?

**Ann Crady Weiss** (3:37)
So it picks up. It actually works really well. My partner and I, my husband and I both have one on each of our nightstands.
And the way the technology is built, it picks up the first thing that it sees. So as long as it's next to me and not, and my husband's is next to him, it picks us individually up.

**Kristine Aquino** (3:53)
Oh. Do you end up comparing sleep scores?

**Tim Stenovec** (3:55)
In other words, you need two of them.

**Ann Crady Weiss** (3:57)
If you have two sleepers, you need two of them. Just like you have two alarm clocks and two phones, yeah, you each need one.