From Hourly to $10K: The Package Pricing Strategy That Will Revolutionize Your Freelance Business | With Brandi Mowles

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 243

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome to the 6 Figure Creative Podcast. I'm your host, Brian Hood. If this is your first time joining me on this show, first of all, thank you. And you are in the right place right now. If you're a creative and you're trying to earn more from your creative skills without selling your soul, that sounds like you, you're in the right place. Today's episode, I've got a treat for you. I brought on a podcaster that I listened to for the last year or so, Brandi Mowles. She runs the Serve Scale Soar Podcast.

And we brought her on the show to talk about making the shift from the hourly button seat, dollars for hours, freelance position, like if that's you, and you want to shift to package pricing, which is a much stronger position to be in for a lot of reasons.

If you want to make that transition, this episode is for you, and we talk about that today, and I'll get more on that in a second. Before I get into the topic today, I wanted to give a quick life update. Last night, my wife and I, we got to celebrate our fourth year in marriage. Shout out to my wife, Megan, love you so much. It was wonderful. We got to eat paella at one of our favorite restaurants here, which is like a tapas place. One of our favorite places is Spain. We've been to Valencia, Madrid, Barcelona, is probably our favorite city over there.

And paella is probably one of our all time favorite dishes, if you make it right. Unfortunately, the place last night didn't really make it right, but it was still good.

Good paella takes a long time to make. And for any of my paella lovers out there, you know what I'm talking about. If you've never had paella, you probably won't have any good paella here in America because it's so hard to make. But if you're ever in Valencia, let me know and I'll tell you where to go for that.

Anyways, four years of marriage with her. I've been with her for eight years now altogether. We've been together since 2015 So I'm really enjoying the marriage thing. I highly recommend it if you find the right person. That's the big thing, find the right person. So anyways, that's the personal update. Other than that, it's like early March right now. I'm in just like heads down work mode. First quarter of the year for me is always like busy because it's hit the ground running. Got a lot of projects I want to do. I just hired a business coach for a lot of money to help me with something that I'm struggling with. The team building side of things, I've just never been comfortable with hiring. I've never hired full-time people before, but finally making that transition. And I'll update our audience on that as that happens. But that's new for me. I've always been lone wolf, fly by the seat of my pants. I have a couple of contractors here and there, which I love working with, but I've never done a full-time hire before, and I'm projected to make two or three full-time hires and some more part-time hires this year. I'll talk more about that as it happens. But that's why I'm like super busy head down right now. It's just one of those busy seasons in my life. But anyways, you're here not for that or me, you're here for the topic that you saw on the episode today, which is shifting from hourly to package pricing and whatever variation of the title that I decided to go with for that. I've been wanting to do a full episode on this for a while, and I figured I'd just do it solo. But then I saw Brandi Mowles, she's on the Serve Scale Soar Podcast, awesome podcast.

And she had an episode somewhat recently where she talked about hourly versus package pricing. And the episode, she was very much on the package pricing side. So I thought I'd have her on the show. We talked through how to actually make that transition, not just one versus the other, although that's a good conversation to have. It kind of shifted more to why you should pick packaging, how to determine what goes into your packages, how to determine your pricing for your packages, what common mistakes to avoid when trying to package your services. How do you actually communicate this with past clients, with new clients? There's so many cool things that I think she brought up, especially the test period for those long-term projects, so that you're not stuck in this long, horrible project. How to put guardrails in place. We all know those clients where it takes so long to do something and we gave a flat price on something and it's an absolute nightmare. How do we avoid that? And because Brandi has a background in law, she has a good grasp on what to put in your contracts to make sure these things are all done in a way that's going to keep both parties happy. She's similar to me. She built a 6 Figure kind of freelance service-based business, and then she shifted into the podcasting world. And she also has courses and coaching programs similar to what I do or I've done in the past. I don't really do courses right now, but she's had thousands of customers come through and she's seen a lot of different situations that come up when people try to make this shift from hourly to package pricing. So I thought she'd be the perfect person to come on here to talk about this today. So without further delay, here is my conversation with Brandi Mowles.