FIFA Draws Backlash for “Selling Soul of Football” & Apple Wants You to Lease Your iPhone

**SPEAKER_1** (0:00)
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**Neal Freyman** (0:31)
Good Morning Brew Daily Show, I'm Neal Freyman.

**Toby Howell** (0:34)
And I'm Toby Howell.

**Neal Freyman** (0:35)
Today, Apple wants you to lease your next iPhone.

**Toby Howell** (0:38)
Then the controversial way FIFA is trying to cash in on its biggest World Cup ever. It's Wednesday, July 29th.
Let's ride.

**Neal Freyman** (0:55)
You know those frustrating people in your life who cause your blood to boil and your teeth to clench every time you talk to them? They could actually be bad for your health. A study from March is making the rounds online that looked at the impact of so-called hasslers defined as people who create problems or make life more difficult on health. And they found that for every additional hasler people interacted with, their pace of aging increased by 1.5%.
The hasslers with the biggest negative impact were family members who aren't your spouse. There's no cause and effect discovered, so hasslers aren't necessarily causing you to die earlier. But there is a correlation between having difficult people in your life and the rate of aging.

**Toby Howell** (1:34)
As someone who is about to get married, it was actually comforting to see that it was non-spouse family hasslers that showed the strongest detrimental impact. All spouse hasslers do not, so when you are getting bugged by your significant other, it's not taking years off your life. But yes, this was going very viral online and a lot of quote tweets were saying, oh, I've had at least three bosses that have literally taken years off my life. It's not complaining, it's a real health risk.

**Neal Freyman** (2:00)
I wonder what it says about coworkers.

**Toby Howell** (2:02)
Non-
I don't even want to go down that route. You're not a hasler, Neal. And now a word from our sponsor and Thropic, the team behind Claude. Neal, I got so many questions.

**Neal Freyman** (2:13)
About AI, like how to use it, and honestly, how it works.

**Toby Howell** (2:16)
And a lot of people have these same questions. Anthropic, the public benefit corporation behind Claude, heard over and over in more than 120,000 interviews about people's hopes and fears around AI.

**Neal Freyman** (2:28)
Anthropic understands that for a lot of people, AI is still a mystery. So they created Anthropic Academy, free online courses and hands-on Claude tutorials, starting from square one.

**Toby Howell** (2:38)
Their goal is to make sure AI actually works out well for people.

**Neal Freyman** (2:41)
So if you've got your own hard questions about AI, head to claude.ai/mbd to submit it to Anthropic and explore how they're answering them. That's C-L-A-U-D-E dot A-I slash MBD.

**Toby Howell** (2:54)
FIFA is under fire for monetizing the beautiful game to what critics think is an ugly extent. FIFA shocked the soccer world yesterday announcing plans to create a new commercial company called FIFA Forward Enterprises, which would own and operate the world's biggest global events like the World Cup. It then wants to sell stakes in FFE to private investors valuing the company at around $20 billion, with Joshua Kushner's Thrive Capital taking the lead.
Anytime FIFA and money are mentioned together, the hackles of soccer fans around the world go up. The global soccer governing body just generated at least $12 billion in revenue from the World Cup, by far the most lucrative in tournament history. UEFA, Europe's governing body, immediately rebuked FIFA's latest plan, which they perceive as a money grab. It's not FIFA's to sell, UEFA said in a statement, none of us are the owners of football. It went on to accuse FIFA of attempting to sell the soul of football, treating it as a financial asset and providing zero transparency over who ultimately benefits. They also threatened to boycott future tournaments. FIFA in its head, Gianni Infantino, sees its plans differently. His argument is that a rising tide floats all boats. If more money flows into the FFE, then more money can flow back out into the game. FIFA says distributions to each of its 211 member associations would increase from 8 million a year to a potential 20 million. The crux of the argument is whether a non-profit governing body should keep control of the biggest tournaments in the world, or if financial partners can come in and own parts of the commercial operation. And if they do, are their incentives aligned with what's best for the game?