Decoding AI's Music Uploads on Deezer

**SPEAKER_1** (0:00)
Welcome to the podcast. Today, we're talking about Deezer that says AI-generated tracks are now more than 50% of all their daily uploads. So half of all music going up is AI. And for those that don't know Deezer, it's essentially a Spotify or Apple music competitor. It's the biggest one in France. When I, you know, I lived in France for a couple years, that's basically whatever it listens to music on, and a lot of different places in Europe, it's pretty popular. And the reason why I think it's important is because I think it's indicative of what's happening in a lot of different geographies, not just France, but you're probably seeing something very similar on Apple and Spotify. So we're getting into the state of all of all of this with AI and music generation. But before we do, I want to tell you about the AI Hustle School Community. Every single week, Jamie and I, we go and record a bonus piece of content and put on the AI Hustle School Community. And we actually record a live stream right now for the end of the month. It is free to join the AI Hustle School Community. It won't be free forever. And with the free membership, you get five of our bonus videos. You get live streams every single week for free, and you get access to a community of over 570 members. We have over 100 videos we've recorded of how we grow and scale our businesses using AI tools, the numbers, the metrics, the breakdown, all the stuff we're going to share publicly. That's $19 a month if you want to get access to the library of over 100 videos. But otherwise, you can join the school community for free and you can get access to tons of incredible members and an amazing community. Okay, let's talk about what's going on with Deezer. So this is a company that said that they're going to delist AI tracks that are unstreamed for six months because they said that they're getting 90,000 uploads per day. And so they're like, look, if you don't get any streams on your song for six months, we're just going to unlist you because we have so much music. Just the volume of it is insane. And I'm going to be honest, it's, you know, using a company like Suno, it's very easy to create a song that sounds good. And it's interesting because I know people have a lot of different opinions on this. I personally make a lot of money every single month from Spotify, a chunk of my catalog I made before AI was without using AI essentially, and a chunk of my catalog I've used with AI. Some songs I've remade with AI since, you know, like a lot of stuff I made when I was in college. My biggest part of my catalogs, I would just basically make relaxing piano music. I had a friend that was good at just playing relaxing piano music. I'd get them to record for a couple hours. I'd take that, chop it into two-minute chunks, and just post it as songs online to study to or relaxing music. Most famously, a lot of people laugh that I have a lot of music labeled relaxing music for your cat to help your cat relax. And I make $600 a month and a half since I was in college on an album of relaxing piano music for cats. It's kind of funny. So, what's interesting about all of this, though, is I do make a lot of money from AI, but it's also stuff that's getting streamed and listened to. And I think there's a couple different arguments. I would say my preference is always going to be a real human singing. You can just kind of tell that the voices sound better, the instruments sound better, the lyrics sound better. Like everything really sounds better about a human usually. And even if it's kind of unique or interesting, like that's the sound that you like to hear.
But that being said, I have listened to some AI music. I was recently scrolling through Instagram, tapping on some Instagram stories, saw someone's story. There was a song in the background. I was like, yeah, that's pretty catchy song. Looked it up. And sure enough, once I got it, I realized it was AI generated because, by the way, that person was doing something pretty sketchy. I think they used the name of another famous artist as the artist's name. So that's how they got streamed on their song. But their song was pretty good. I actually really liked it. It was very wholesome. But as AI generated. But the other day, I was actually on YouTube and I found a whole playlist of this like folk music and the style I like. And it was AI generated and I clicked it and I honestly sounded great. So I listened to it for probably like half an hour. My wife was laughing at me, but I was like, honestly sounds good. So I can see it both ways. Sometimes it's less obvious. If it's instrumentals, it's not very obvious, right? Relaxing piano music that's AI generated sounds just like normal piano music to me. But if there's like singers and different instruments like guitar twang, I can usually hear, tell AI generated. That's also because I'm generating a lot of stuff. So I get a good understanding of this. So there is money to be made and different streaming platforms are taking it different ways. We have a title that said if you use AI generated music, they're not going to pay you streaming royalties.