Dare To Suck | Why You Make More Money When You're Bad At Things

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 274

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome to the 6 Figure Creative Podcast. I'm your host, Brian Hood. If this is your first time joining us on the show today, first of all, welcome. So glad to have you here. This podcast is for creative freelancers who offer services and who want to make more money from their creative skills without selling their souls. If that sounds like you, you're in the right spot. To your returning listener, so glad to have you back. Thanks for giving the show a chance again and again and again, for whatever reason.

I am honored to have your ears or eyeballs if you're watching this on YouTube. Today's episode, I'm just gonna get straight into this. I had an awesome client win recently, someone who struggled immensely for quite a while. I'm gonna try to get this person on the podcast if he's willing to come on, but I'll keep it vague for now, so I'm not giving any personal information away. The gist of the story is this. He became a coach and client of mine. We worked on figuring out what his offer was going to be, AKA, what is he going to sell? How is he gonna package his services in a way that's actually profitable for him? We put it all together, we put all this work together. We built a final forum, all this stuff. We got him sales calls, meaning he's booking calls to close clients on, and he's getting at bat after at bat for 30 sales calls in a row. I forget the exact number. We'll get to specifics later, but about 30 calls in a row. Not a single client closed on this new offer.

And at this point, most people would have given up and quit and said that, Brian, you suck. Your coaching program sucks. You're supposed to get me clients.

30 missed clients in a row and start playing the blame game and throwing that blame on me and my coaching.

And instead, this client pushed through and got to the other side of all that work that he had put in to get up to that point.

And he did something that, if you've seen the title of this episode, I don't want them to call it. I have a lot of funny names I could call this episode. But at the end of the day, he dared to suck at something for long enough to actually get good at it. And the result is he's closed $15,000 in new clients in the last month and a half. And that is from, again, a brand new offer that he had never sold before.

And really cool case study into this larger concept that I want to talk about today.

And that concept is just being willing to suck at something. I think as creatives, we really struggle with this when it's something we don't like to do or don't want to do. And that's why we get really good in this narrow band of areas of the things that we actually want to do, like our creative skills, or things that, I'm actually gonna use air quotes there, fill us up from watching on YouTube. You can see my air quotes. And then for all those skills that we know we need to do or think we might need to do, we give up at the first sign of struggle. As soon as things actually start to get difficult and we realize there's gonna be work to get good at those skills, we give up.

Or even worse, we give up and start blaming others, which thankfully this client of mine did not do. And because of that, you never really master anything. And truth be told, this client of mine, he's not even a master at sales. I mean, I'm not even a master at sales.

He pushed through long enough to get competent at it, good enough at it to make money. So whether you're trying to actually master something or just get good enough to be passable, this episode is for you because I want to talk about some of the things that hold us back from actually learning a new skill, some of those things that we can actually do to learn the new skills. And it all starts with just daring to suck. This is something I actually learned from an old podcast guest and acquaintance of mine. His name is Seth Mosley. He was on episode 104 The title is The Recipe for Platinum Records, Number One Hits and a Seven Figure Income.