Cramer's Morning Take: Apple 9/16/24

Jim Cramer (0:02)

I'm Jim Cramer, and you're about to hear a sample taken directly from today's CNBC Investing Club morning meeting.

Jeff Marks (0:09)

Let's turn to Apple now. It's a big story of the day. You have an influential analyst, Meng-Chi Kuo, saying demand for the 16 Pro, Pro Max weaker than expected. I have to say, you know, I don't think it should be a big surprise because the thesis of the upgrade centers around Apple Intelligence, and Apple Intelligence isn't out yet. It's not available. So of course, I think the real barometer of this cycle is going to be what happens after Apple Intelligence launches.

Jim Cramer (0:41)

Oh, you're so right. Look, I mean, I think right now, if you went in to an Apple Store, they would say, you know what, you can get this phone. There's going to be a lot of stuff coming. For instance, they've got this hearing aid business, which is going to be hearing aids cost a fortune, and they're going to be able to make it so that your, your AirPods are going to have a hearing aid function, and this is 20 million Americans, and it's not, the actual price of a Zeeman's is $7,000, and a lot of times it's absolutely not covered by insurance. But, that thing's not going to be ready for maybe a month, maybe a month and a half. So if you go to the store, they're not going to guarantee anything to you. So in some ways, you ought to wait, but to make a judgment, Jeff, over and over again that you should sell Apple has proven to be, especially on a launch, has proven to be a fool's game. But the fool's game keeps playing, and that's because outfits like this have something to say. They're just making a splash. I'm not interested in making a splash. I'm interested in making money for our readers and viewers. So I'm not buying in the negativity Apple way too early. It doesn't make any sense to go there. Start your day with my outlook on the daily market and every morning at 10, 20 a.m. Visit cnbc.com/morningtake to access all the benefits of being a CNBC Investing Club member.

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