Claude Pricing Expansion Into India

**SPEAKER_1** (0:00)
Anthropic is localizing Claude's pricing in India, which is its second largest market. Interesting because people there will be able to get it cheaper than people in America or other countries that make more money historically. Apple's OpenAI complaint they're detailing a show and tell interviewing over 400 hires, claiming that OpenAI is copying trade secrets.
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Sam Altman is saying that Elon Musk's space data centers are a short-term sales pitch, and Elon Musk is calling him scam Altman. So there's lots to get into. Ever since Fable 5 came back to Claude, Anthropix has been playing this weird game where they keep saying they have a new deadline for when Claude Fable 5 is going to get pulled off of the subscription tiers, and you'll only be able to access it through the API. Initially, they extended it till the 12th, or I think the 7th was like the first deadline. They're like, it's going to be off after the 7th. And I remember using up all my tokens till the 7th, and then they said, look, we're resetting it, and you actually can use it till the 12th, which was yesterday. And so I used up all my tokens again on the 12th, and my tokens don't reset on Claude till like Wednesday. So now I literally have no more Claude tokens, can't Claude for like three days on two separate ClaudeMax accounts, mind you. And then what happened 20 hours ago, Claude came up with a tweet and said, we're extending ClaudeFable 5 access to all paid plans, as well as keeping ClaudeCode's weekly rate limits to 50% higher through July 19th. So this is the second, third time, second time that they've extended this.
It's super annoying. I replied to them on Twitter and said, except I already used up all my tokens in anticipation of the deadline, so I have no more credits left. Thanks for nothing. The sentiment seems to be felt by everyone. If you look at Omasar over on X, he said, I don't think Anthropic realizes how disruptive these changes are to users. I appreciate the extension, but please stop playing games. Either keep it under the subscription or put it under the API already. I 100% agree. This is super annoying because you obviously, when someone makes a rule or says that there's a deadline, you're gonna plan accordingly, aka use up your tokens ahead of time. Would I have been more frugal? Would I have spent them better? You know, if they had been there for two weeks? Yes, obviously. So now I'm in a pickle. And lucky for me and for anyone else that might have had an occasion where you ran out, you hit some sort of subscription limit, token limit, I would love for you to check out my platform, aibox.ai, because when you reach a token limit on OpenAI or Claude or any other platform, aibox.ai for $8.99 a month, you get access to over 80 different AI models, and it's going to hold you over till your next hit of tokens comes back in from Claude. In addition, to be honest, you get access to image, audio, video, music, text, AI. So if you just want to have access to every single AI model anytime that you need it, go check out aibox.ai, I'll leave a link in the description. In other news for Anthropic, they are now selling Claude in Indian rupees, and they're pricing Claude Pro at 2000 rupees, that's about $21 a month, and their most powerful model Claude Max at $125 a month American, or about 12,000 rupees. India accounts for about 5.8% of Claude's global usage, so it makes them basically the second most popular market after the United States, but they can't accept UPI, which is India's dominant payment method. So this makes it tricky, but what's really interesting is a lot of people thought, and I kind of mentioned in the intro of the podcast, that when you localize, you typically will make it cheaper in the country by based off of what the income is of that country. So if India makes less money, you would make the product cheaper in India. This is what a lot of SaaS subscriptions do, and in this case, they did not do that. Anthropic is not heavily discounting the model for people in India, and in fact, it's actually more expensive, because in the United States, the pro plan of Claude is $20 a month, and it's roughly, the conversion rate bounces around, but it's roughly $21 if you're doing the conversion from Indian Rupees right now. OpenAI added UPI support when they launched rupee pricing in August of last year, and Anthropic is still requiring credit cards or Apple or Google billing. It's a really big friction point in a market where UPI is basically the default checkout method in India.