Choosing The Right Services To Sell As A Freelancer | Back To Basics

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 256

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello, and welcome back to another episode of the 6 Figure Creative Podcast. I'm your host, Brian Hood. If this is your first time listening to the podcast, first of all, welcome, thank you so much for listening. This show is for creative freelancers who are trying to earn more money without selling their soul. That sounds like you, you're in the right place.

This episode is a continuation of our Back to Basics series, where we are talking about all the basics of being a freelancer. The quote that this series goes by and lives by is, successful people never don't do the basics. They also don't know how to speak English because double negative is apparently a thing, but they never don't do the basics. They always do the basics.

And to do the basics, you have to know the basics. So today's episode is that continuation of the series. All the way back to episode 250 Till now, that is the Back to Basics series. And we're talking about a continuation of last week's episode where I was talking about the basics of marketing or what the fuck is marketing. We introduced the concept. Many people are probably familiar with, but it's a basic concept, the four P's of marketing. And just to recap, the four P's are product, which is our services, pricing, platform, or place, and promotion.

This episode is gonna be about the product or our services at this point, because this is the core, the foundation of what we sell. We're selling our services in exchange for money. So to get to become a 6 Figure Creative, we have to figure this out.

And I think there's a lot of mistakes that we make as creatives when it comes to selling our services, that I want to kind of dive deep into this one, because as a basic fundamental thing, a lot of people still mess this up. They're trying to build a business on top of a flawed service or services.

Essentially, you're trying to sell a flawed product. Any of us who have bought like shitty products off of Amazon before, we know that when we buy shitty products, we don't recommend them to friends, we don't repurchase them, we generally stay away from them, and we'll actually even go out of our way to tell people not to buy that thing because it was a bad quality. So this episode, I want to talk about kind of the three levels of services that we can offer as freelancers. There's more to it than this, but I really want to stay to the basics here, because I want us, again, to not get stuck into the specifics and the advanced parts that I can tend to go to myself as an entrepreneur. I go straight to like the advanced things that are fun to talk about. No, I just want to keep this basic. And my hope for you is something in this episode just sparks an aha. Like, oh gosh, I didn't think about it that way. I've been doing this wrong. That's all I want for you. So I'm going to talk about the three levels of this. And I'm going to use an example service for this episode because it's just an easy one to understand. You're listening to a podcast right now. So the service is some form of podcast production. So the first level, and this is one that almost all of us fall into when we first get started, is you have a service you want to sell. Now this sounds obvious, but bear with me. We are typically, as creatives, we're drawn to something because of our creativity, of our passion.

And we love to do that thing. We want to do more of that thing. At some point, we find that people will pay us for that thing.

So in this case, we've taken a skill and we're offering it as a service.

So we take the skill. We think this is the thing I want to do.

Who will pay me for it? And this is the most basic form of freelancing that some people never get out of. You never get out of this. And if you never get out of this, you were selling almost undoubtedly, I can almost promise you, you were selling a flawed service or a flawed product.