Choosing A Niche That Attracts Your Best Clients (And Repels The Worst) | With Micah Woods

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 209

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome back to another episode of the 6 Figure Creative Podcast. I am your host, Brian Hood, and we are here now in the month of July. We're pretty far into July, actually, by the time this episode airs.

This is my time to reflect on something, and I want to challenge you, the listener, on this as well, or viewer if you're on YouTube right now, for whatever weird reason.

How do you feel about your year so far? This is like a good check-in point. This is like a, I call this like my second January.

July is the time we have just entered the second half of the year, and we can look back on the first six months of the year and say, hey, how do we feel about this so far? Do we like this? Do we not like this? Are we happy about this? Are we not happy about this?

And I don't want to shame anyone who doesn't feel great about their year so far, but this is a really good time to reflect and just think like, hey, if I'm not happy, what do I need to change in order to make the rest of my year the best year it's ever been? I've started doing this recently, and I actually operate in quarters, which is four per year. So I actually have four of these resets per year.

I don't expect you to do that. That's fine. That's like nerdy business stuff. That's like corporate crap. But you can at least do two of these resets a year. Look at your year in two different increments. And this is the second half of a year. This is the second, call it a fresh start if you need it.

But I just don't like the thought process of not changing something that I'm really not happy about. So if you need to reset, recalibrate, look at the second January of the year and approach something new, this is the time to do it. So I'm going to challenge you right now. Look at your life. Look at your choices. What do you need to do to change things? Do you need to join a course? Doesn't have to be one of mine, by the way, any course out there ever. Like I joined courses all the time. Do you need to be more participatory in a community of some sort that you're already a part of? Maybe you need to interact with people more. Do you need to get out of your damn house and go be around people more often? If you're like me, 2020, 2021 was not a good year for socializing, so maybe we need to shake things up a little bit. So this is just kind of a little wake up call mid year for you, for anyone listening right now to just shake things up. It's time to do a little change in. So that's all I got for you on my little intro rant today. A little kick in the butt, right? So today we have an interview for you that's very special because we're talking about something that so many people understand fundamentally that you probably should be doing this, but you're likely not for whatever reasons, is someone who has found their niche. And it's a niche that is very different than any other niche I've ever seen before, which is why we got him on the podcast. I'm not gonna tell you what that niche is yet, but it's something that is very non-traditional when it comes to like planting your flag in the ground and saying, this is the niche that I choose, or niche if you're American, or whatever way you like to say that. The guest today's name is Micah Woods, and he goes by OK Micah. You can check out his website at okmicah.com if you want a little preview into what his niche is. But he's a branding and web designer based out of Los Angeles. And he started out like many people who was just working with their friends, working with family, working with referrals, whoever would pay them money. He was in yes mode. And he worked his way up to now where he has worked with clients that have been featured in Men's Health, Teen Vogue, Vogue Magazine, Huffington Post. I think they go by Huff Post now, I don't know.