Charlie Munger Mailed This Author One Share And It Became $735,000

Robert Cialdini (0:00)

I've been in a lot of sales training programs, and they say the number one rule of sales is get your customer to like you. That works, but it's not the number one rule. Here's the number one rule. Show your customer that you like them.

If you have a welcoming statement on the landing page of your website, you get significantly more conversions. Before, again, before they've ever read a word of your offer.

Tommy Mello (0:31)

All right, guys, check this out. I'm sitting down with the one and only Robert Cialdini, who if you guys don't know who he is, he's the godfather of psychology, in my opinion. ASU professor, still hangs out on campus a lot.

Influence, getting to Yes. Just some of the best influence books, ethical influence. And I'll tell you guys, listen, I've got an opportunity. He came in and trained us today. One, I've been to a lot of his seminars. If you want to catch him, there's only 75 seats. It's December 5th and 6th. It's called Influence Unleashed.

And it's going to be in Tempe at the Mr. Joe Polish, one of the best networkers of all time. And if you want to save some money, there's $500 off any ticket. It's just A1 Garage, capital letters. I'm not making any money. I'm not an affiliate here. I just support this guy and his wife, Bob, that's sitting back there. What do you want to tell us real quick, Robert? What can they expect from this event?

Robert Cialdini (1:34)

I don't know if any of your listeners, viewers are sports fans, but I've never tired of seeing, after a loss, coaches or players saying, we had this great game plan and everybody understood it, but we didn't execute it.

This event is about executing the practice of influence. It's not about just understanding those principles and practices and techniques that move people toward yes. It's about moving to their implementation and focusing on that, that link, and we're going to spend a couple of days drilling down on how you do it, not just what the principles are, but how, how you make them work for you.

Tommy Mello (2:29)

I love it. Listen, guys, I can teach you how to get a six pack doesn't mean you're going to do it. I always talk about this December 5th and 6th in Tempe, Arizona. This is a do not want to miss limited seats, 75 seats, use A1 Garage Capital Letters, save some money, be at the event. We'll see you there.

Yeah, you'll sell out of that. That's.

Robert Cialdini (2:51)

We want. I mean, we usually do 200 seats. Oh, yeah. But because we want to do this intensive.

Interactive. An interactive implementation strategy.

Tommy Mello (3:03)

That's so good.

Robert Cialdini (3:04)

That we're going to make it, you know, a lot more intimate.

Tommy Mello (3:08)

I know it's killer. I think a lot of people understand the techniques. They just don't know how to do them.

Robert Cialdini (3:11)

That's right.

Tommy Mello (3:13)

You want to get the ball rolling here?

Robert Cialdini (3:15)

Sure.

Tommy Mello (3:16)

I'm excited. This is always fun.

All right, guys, welcome back to the Mello Millionaire Podcast. Today is an amazing day because I got the one and only Robert Cialdini and his wife, Bobbette, in the studio. Our guest today is one of the most influential psychologists of our time, Dr. Robert Cialdini, the best-selling author of Influence of Psychology and Persuasion, a book that sold over five million copies, been translated into 40 languages, and remains one of the most cited works in psychology and marketing. Today's research continues to shape how leaders, marketers, and everyday people understand the science and the ethics of influence. Robert, we had you on the... You go by Bob sometimes. I don't know what to call you.

Robert Cialdini (3:57)

Bob, yeah.

Tommy Mello (3:58)

We've had you on Home Service Expert. I've read your books, I've gone to your seminars, and every time I get pages of notes. But you're right. It's hard to implement everything. It's hard to ruthlessly prioritize what's the best, lowest-hanging fruit to implement. And they've got all kinds of strategies. But why don't we just talk a little bit about where you're at today? You know, I know you taught at ASU. What got you so obsessed in the influence game?

And what are you excited about?

Robert Cialdini (4:29)

I think that I'm excited about taking this to a broader audience than we have done before. Making sure that the people who have paid for my research, after all, with their taxes, with your donations to my universities and so on, you've paid for that research. You're entitled to know what I found out about persuasion with your money.