**SPEAKER_1** (0:00)
Time now for our Cash Tag segment. For that, let's bring in our next guest, and that is Landon Swan, co-founder of LikeFolio, with the latest sentiment data on AAPL. And before we dive into that, I just want to share some of, because I always like these little, the pull at your heart string kind of sentiments. Tim Cook posting on TwitterX, sending love to the AAPL community on his last day as CEO. He says his title changes tomorrow, but the love he has for the AAPL community never will, thanking folks for being a constant source of inspiration. Today is his last day as a CEO.
This year alone, the shares are up. What are we up for year to date? About 16 percent year to date. We're soft today. But what is your latest sentiment data show, Landon? This Landon Swan, co-founder of LikeFolio.
**Landon Swan** (0:45)
Yeah, I love it. I love the call out there. I mean, he was in for 15 years in the stock 10x, so a lot of people have a soft spot in their heart for him, just based on what he did for their portfolio. Truly incredible, and you know, when you think about the iPhone 4 was the phone at the time, now we're looking at 18, so pretty crazy if you rewind back to when he started. And, you know, back to the data, it's actually really strong. I mean, you look at our demand data, we're at plus 47% for Apple on a year-over-year basis, which is really strong. You know, their last quarter, they had revenue of plus 16%. Earnings were up almost 30%, like 29%.
And it's really, when it comes to revenue, it's all about the iPhone. That's about half of sales. And we've got very strong numbers on the iPhone as well. But you can see here, our numbers took a pretty sharp turn to the upside on demand. The stock, you know, it pulled back on sort of weak guidance on that last quarterly report, but it's still done really well, obviously over the last 15 years, but also this year. And so when we look at, when we look at Apple overall, it's the iPhone is the key story. We've got a big event coming up in a week and a half or so, you know, looking at the new foldable iPhone, which is going to be interesting. Our data is showing a plus 26% number for iPhone interest right now. Now that is going to move like, like it's an earnings report on this event because people are going to get a big look at it. And so that I'm really interested to see what the, what not only the demand does for that, but also the sentiment we track that as well. So will people be talking positively or negatively, or how positively probably is the question to be asking.
But it's also really important to understand, yes, half of their revenue comes from the iPhone and about three fourths of their revenue comes from product. But services, while only kicking in about a fourth of revenue, are about 40% of profit because services have those high margins, about double the margin of products. And so, with all of their services, we are seeing strong demand on the increase demand on that as well.
This chart shows the kind of the product leaders. There's one big standout there, the Mac Mini. Again, this is, you got to remember, this is year over year data. So, we're not saying the Mac Mini is selling more than iPhones. It's just increasing more on a year over year basis. There's a lot of like home AI usage that's going around, very viral. They're sold out for a while. So, that's just another kind of bonus for Apple, is that they've got this product that used to be kind of small and now it's sort of taking off a small compared to their other ones. I think one of the big stories though is CapEx and what that means for this company. I mean, we saw Meta kind of get punished for CapEx. We've seen others who've done a lot of investment and had good results like Amazon or Microsoft get rewarded for that. Apple is kind of just on the sidelines saying, Everybody else can spend their money.
We're going to pay the winner of AI to integrate with us. We're not going to get into the arms race, saving a lot of money for investors. There is a concern that there's a little bit of a weakness down the road because they're dependent on other companies to make their AI great on their phone. And that's sort of a weakness right now.
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