Building A Flawless Experience For Your Clients | With Nicholas Di Lorenzo

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, Episode 208

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income. If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Welcome to the 6 Figure Creative Podcast. I am your host, Brian Hood. If this is your first time joining us, this podcast is all about earning more money as a creative, in ethical, wonderful ways. We explore a lot of different conversations from a lot of different backgrounds and people from all sorts of different fields in the creativity space so that we can learn all from each other and become better entrepreneurs ourselves. And so today's guest is Nicholas Di Lorenzo. He runs a mastering studio called Panorama Mastering. And for those that are not familiar with the audio space, which is my background as a music producer, his business model is honestly one of the most difficult business models to make work in the audio industry. And the reason for this is mastering as a service, this is an easy one for people to grasp, is similar to like logo design in the design world.

In a lot of cases, it's a relatively lower cost service.

It's a relatively faster service.

And you need a lot of clients and a lot of projects to keep that ball rolling and keep the business doors open. And what Nick's done is he's kind of gone through the full cycle of investing a lot of money into his business, getting it up off the ground, assuming people are going to show up and only getting a couple of projects at a time.

And quickly had to learn how to be a real business owner. And he's done that now. He has a 6 Figure, over 6 Figure business as a creative, and he's put a lot of things into place that I think that us as creatives, we can all learn from. It doesn't matter what field you're in, what services you're offering. We can all learn from that. And what I want you to really pay attention to in this interview is when he really starts to figure out how to be an entrepreneur, I think we all start as creatives. We all start as someone who is trying to just make a living with our creativity. We just want to make a little bit of money doing something we actually love. And there comes a time that I think most people hit this transition where if we're going to make this work, we have to actually be entrepreneurs. That's kind of the gist of this entire show. That's the whole point of the show, is to help us be better entrepreneurs so that we can then use our creativity as a tool to fuel our businesses, our lives, but also be fulfilling at the same time. And so Nicholas goes to this transformation as a freelancer and someone who's taking his business seriously and not just waiting around for clients to find him, but also he's someone that is a constant seeker of knowledge. He looks for influences all over the place. He even mentions Chris Doe. If you don't know who Chris Doe is, he's huge in the design world, not so much in the audio world. And this is why I love this podcast now that we've started branching out and talking to more and more people in different creative fields, is we get so much more input from other people that we can then implement in our little neck of the woods, whatever that is. If you're a music producer, which is a lot of our audience, if you're in design or videography, or even one of our listeners does services for real estate agents. So whatever your business is, or whatever your freelance niche is, there's something you can take from not just this episode, but any of our past episodes on this podcast. And I want you to pay also specific attention to this interview where Nicholas starts talking about user experience, which is just a really nerdy term. He actually read a book on UX design, which is user experience design, in order to make the experience for his clients as smooth as humanly possible. And when you are a mastering engineer, which is a high volume business, which is a lot of clients coming through at a relatively low dollar amount, meaning you're not making $20,000 per project, you have to figure this out because if you don't have a really smooth, great experience, you're gonna get inundated with the emails and questions and be bugged by your clients. And so he's had to perfect this part of his business that I think all of us can take away pieces of this and implement into our business. So I'm gonna stop rambling on this intro. I just want you all to pay attention. Wonderful interview with my guest this week, Nicholas Di Lorenzo.