Big Picture | Why Mindset Is The Key To Your Business Surviving

Brian Hood (0:59)

We get to move past this, as far as podcast topics. But there is something that Chris and I talked about earlier this week. We still chatted this week, we just had, we weren't able to do an episode. We were talking about how in times like this, in times of stress especially, in times of stress, this is when mindset comes into play more than anything. And more so now than probably ever in our lifetime. The core of how we react, good or bad, comes down to our mindset. How do we perceive the events that are going on around us? Because this is one of the few times in human history, and definitely probably the only time in our lifetime that the entire world, just about all of humanity, is going through the same struggle right now. But not everyone is reacting the same way. We have people who are joining militias here in America, who are protesting the stay at home orders.

We have people who are absolutely paranoid for good or bad reason. We have people who are business as usual, their life hasn't changed much, surprisingly. We have people that are spotting opportunities and taking advantage of them, both in good or bad ways, in ethical and unethical ways. And I've just seen in my own life, people that are in very similar positions in life, both with their businesses and with their families.

And yet I see them taking two completely opposite approaches to this situation. One, an absolute train wreck, detrimental in my opinion, and one extremely positive approach to everything in life, both business and family. And I believe it all comes down to the mindset behind the individuals that are in these situations. And if you go look at the home studio business hierarchy for a second, and if you go to our show notes at the sixfigurehomestudio.com/128, it's slash 128, there will be an image near the top, somewhere in there, of the home studio business hierarchy. This is essentially the hierarchy of needs for businesses, at least audio businesses. The very bottom, the very foundational part of this is mindset and psychology. And that is because nothing else matters in life and business if our mindset, the way we perceive things, the way we react to things, our mindset influences all of this. And I know it sounds like woo woo, Eastern medicine, yoga hippie, nonsense, but it is not. I see people in very similar life positions. Their circumstances are the same. But their reactions are wildly different. And it all comes down to mindset. So I wanted to go back to an episode series we did back on episode 96 and 97, where we talked about toxic mindsets that we have to eliminate if we want success, and positive mindsets that we have to nurture if we want success.

And I edited it down to the parts of those two episodes that I thought were most relevant to what we're going through right now in this COVID crisis, the quarantine, where for some people, everything seems to be falling apart. And it is times like this that our mindset is most at risk, so this episode is as relevant now as it has ever been. So without further delay, here is my conversation with Chris, covering some of the negative mindsets that we need to think about and eliminate if we want to make it through this crisis.

We're going really deep into this topic because we're going to have a two-part series on this.

Before I even tell you what this is, I just want to paint the picture of how important this is.

This is more important than your portfolio, this is more important than your website, this is more important than your follow-up emails, this is more important than Facebook retargeting, this is more important than paid advertising, this is more important than...

Chris Graham (4:35)

Your audio skills.

Brian Hood (4:37)

Yeah, this is more important than all of that. That is how important this is, and this thing that we're talking about is your mindset. Before you turn it off, let me explain why this is so important to you. This is the least sexy subject, but this is why I see anyone who fails, I'd say 80% of the time, if I have a conversation with them, we dig into it. And Chris, you probably have a better idea than this because you do one-on-one coaching.

I can trace it back to mindset.

Chris Graham (5:02)

Totally. Well, and to hop in there on the coaching thing, when I started doing the business coaching thing, I thought I'd be like, oh, I'll just be talking about tactical stuff, how to build systems, how to do this marketing thing, you know, da, da, da, da, da. And I've been blown away that virtually every coaching call I've done has primarily revolved around mindset.