BEST of UNC CRASHING OUT on Guest Part 1: Unc CHECKS Jim Jones on DISRESPECTING NAS, Lifting Weights, ROASTING Claressa Shields for thinking she could BEAT Rolly Romero

**Shannon Sharpe** (0:00)
Hello, it's your favorite sports thug here. Don't forget to hit that subscribe button to join the fastest growing community on YouTube. Remember, Nightcap doesn't happen without you. So please subscribe, or you're gonna make Ochocry.
Jim Jones is joining us as Ochoc was breaking in mid. Jim, how you doing, bro?

**SPEAKER_2** (0:21)
How you feeling, my brother?

**Shannon Sharpe** (0:23)
You good?

**Jim Jones** (0:24)
Yeah, I'm good, man. Life is good, God is good. I can't complain.

**Shannon Sharpe** (0:27)
Yeah.
So talk to us a little about this music thing. You've been in this thing for a minute now. So talk about Jim Jones of 20 years ago, Jim Jones today. Have you noticed anything different in the music industry? Have you noticed, have you tried to do anything different with your sound to keep up with the way the industry is headed?

**Jim Jones** (0:47)
Oh, yeah, the industry has changed tremendously from when I started. There wasn't no social media, for one. When I started in 2003 with my first deal, even before that when Cam started with his deal. So these kids got a bit of an advantage when it comes to marketing, the promo that we didn't have. They had access to a lot of information that we didn't have. A lot of people say it works against us, but I think it works for us in watching the way that these kids work in the present day and things like that. I've learned a lot from them from how they carry their music, from how they sell their music, from how they market and promote their music.
Us as being here for so long, we tend to get caught up in our dinosaur ways from yesterday, how they carry artists, but that's not the way they carry artists today. So they're platinum artists that have their nose up because they're big platinum artists, but that don't count in today's society. They don't carry it the same way. So what I've chosen to do is always chose to try to reinvent myself, but not to the point where I'm chasing, but there's a medium that I reach because I always want to teach these kids, but I always want to learn some also. So reinventing yourself, you got to be willing to be disciplined to know what direction you want to go in when it comes to reinventing yourself. You know what I mean? One of the things I credit to do is the gym. The gym is one of the biggest attributes to me being able to sustain this long in the game. Sustainability is a law firm.

**Shannon Sharpe** (2:11)
Jim, let me ask you this. And I see this a lot, especially in music. And I see this in television and entertainment, actors, actresses. It's like, man, every record that he put out, it sounds the same. Okay, he does something different. Man, he don't sound like the old guy. He don't sound like he used to.
Okay, actors, they try to do a different role than what we're used to seeing. Man, I like when he did that.
I don't like this new. So you want the guy to change. You want the individual to change and give you something different. And when they give you something different, you say they don't sound the same and you don't like it. So how does someone win? Now, the person that I have the utmost respect for and what she's been able to do is Beyoncé. Beyoncé is as big as you can get in one genre. And she says, you know what?
I'm gonna go over here and I'm gonna do this. I mean, it takes some husband. It takes some guts, Jim, to do that.

**Jim Jones** (3:12)
I mean, she like Michael Jordan. When Michael Jordan left the NBA, he went to the, to the MBL, the Major League, and MLB, Major League.

**Claressa Shields** (3:20)
He played baseball.

**Jim Jones** (3:22)
He had to have a lot of guts. You know what I mean? Like same with like Dion, Neon, Dion, when he was playing football and playing baseball and being successful at the same time in both of them sports. I mean, and that takes a lot of heart. I don't, I haven't seen anybody else do that successfully the way that Beyoncé has, has done it. So I tip my hat to the barriers that she continued to break inside of this music industry.

**Chad Johnson** (3:41)
Yeah. Hey, Jimmy, what you think right now about the state of hip hop, where it is right now? How do you feel about it, especially with the young dudes, with the sound now? Obviously, I think when it comes to rap in general, hip hop in general, I think the sound changes every 10 years. How do you, how do you think about this era of hip hop right now that we're in?