AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)

Dave Gerhardt (0:00)

Hey, it's Dave, so Zoom Webinars & Events has made our recent Exit Five Live sessions way more pro lately, but don't just take my word for it. Check this out, this is what Kelly B said. She said, I compare all other webinars now against Exit Five, I love that. And look, in a world of AI slop, we just want to make something that's actually worth going to. It's not easy to get an hour out of your day. I'm just the on-air talent though, so I'm gonna kick it over to Marissa and Maria. This is our Exit Five Live production team, our content team here at Exit Five, since they're the ones actually making this all happen.

Marissa (0:30)

I've been doing B2B content a long time, I know. It's hard to hold attention for more than 30 seconds, let alone a whole webinar, but Zoom Webinars helps. Recently we've had nearly 2,000 registrants, over 500 live and hundreds of hours of watch time on our sessions. Maria, what would you say is driving that?

Maria (0:46)

It all starts with prep. We do up to seven hours per session, choosing a topic, prep calls, building the run of show, and so much more. With Zoom Webinars & Events, everything's in one place. Registration, emails, polls, analytics. So it's simple to run that cycle every two weeks. At showtime, I hand it back to Marissa in Zoom's production studio.

Marissa (1:06)

With Zoom's production studio, I can set the scenes in advance. So on the big day, I just send them live with speakers and content already in place. Clean transitions, crystal clear audio and video. I feel like I'm running the big game back there.

Dave Gerhardt (1:18)

So this is why our webinars have been crushing it lately. Look, they just said we're spending seven hours per session on this, and don't just take our word for it. Come and see firsthand. We run these every other Friday. It's called Exit Five Live, now powered by Zoom Webinars & Events. So come and check us out, see this whole thing live. And if you want to learn more about using Zoom at your company, check out zoom.com/exitfive. That's zoom.com/exitfive.

Hey, it's me, Dave. Today's episode is brought to you by Convertiv, a B2B marketing agency that helps enterprise teams build an AI-powered go-to-market strategy. Q4 is the time of year when having a great agency partner matters more than ever. If you're shopping for a new agency, Convertiv is worth looking into. They work with marketing and operations leaders to help grow revenue across the business. And AEO, one of the things I know you're thinking about right now is one of their specialties. Trusted by companies like DocuSign, Databank, and Constructor, Convertiv builds on the search and marketing work you're already doing and helps optimize your site so more of your buyers find you and turn it into pipeline. Right now, they're offering Exit Five listeners a free AI search review. They'll run the questions your buyers are actually asking through your Google and AI tools, show you how you stack up against competitors, and tell you what's worth fixing. If you're looking for a refresh of your AEO strategy in 2027, this AI search review with Convertiv is a great place to start. Check it out. It's convertiv.com/exitfive.

That's convertiv.com/exitfive. And you can also see the link in the show notes. You're listening to The Dave Gerhardt Show.

I think we're live. Dasha, are we live? Good to see you, my friend. What have you been up to? I haven't seen you since Drive. Did you survive the Drive flu or whatever it is?

Dasha (3:13)

I did.

Dave Gerhardt (3:14)

I don't want to brand it as that because someone's getting mad at me. I created a super spreader event. There was an illness that I had, for sure.

Dasha (3:21)

But the silver lining is the reason that there was a super spreader is because 400 marketers came all the way to Vermont. Connection, yes.

Dave Gerhardt (3:29)

I was already sick. I was definitely already sick. Both of my germ-filled children were sick and I think I infected everyone, so sorry about that.

Dasha (3:38)

This is the last time you guys will be seeing this backdrop.

SPEAKER_6 (3:40)

I am moving.

Dasha (3:40)

You asked, what have I been up to?

SPEAKER_6 (3:42)

I've been moving.

Dasha (3:42)

So next time we do a live, I will have a different backdrop. All right.

Dave Gerhardt (3:46)

Well, it's good to see you again. We're back. We did a prep call yesterday. You were in the back of an Uber somewhere. Maria and Marissa, another world-class effort here on the Exit Five Live show.