Adding Rocket Fuel To Your Studio's Growth (With Something We Often Ignore)

Brian Hood (0:00)

This is the Six Figure Home Studio Podcast, Episode 108

SPEAKER_2 (0:04)

You're listening to the Six Figure Home Studio Podcast, the number one resource for running a profitable home recording studio.

Brian Hood (0:19)

Welcome back to another episode of the 6 Figure Home Studio Podcast. I am your host, Brian Hood, and I'm here with my bald, beautiful, amazing, purple-shirted co-host, Christopher J. Graham.

Christopher J. Graham (0:31)

Hey, everybody. Hey, it's good to be here.

Brian Hood (0:34)

I need to stop doing that damn announcer voice because you always come back with that horrible, just cringey car salesman voice every single time, and I absolutely despise it. So I try to hype you up and you can't handle it.

Christopher J. Graham (0:46)

I can't. It freaks me out because I'm like, he's going to ask me how I'm doing, and I'm not going to ask him how he's doing. It's going to make me look really bad.

Brian Hood (0:53)

Speaking of which, how you been, man?

Christopher J. Graham (0:55)

I've been OK. Yeah, things are good. We have a lot going on right now in the Graham household.

But more importantly, I've talked about how I'm doing. I went back and I checked, and I'm at like 27 minutes cumulatively in this podcast, and you're at seven minutes. I'm just kidding. I didn't check that. But I would like to know how you were doing and how your new coffee roaster is treating you.

Brian Hood (1:13)

OK, so fun story. I ordered some bags, and I'm going to get a custom label maker thing.

And I'm getting a friend to do a little graphic design thing for my brand of coffee just for gifts. And I'm just going to call it Hood Home Coffee. And it's going to be just for gifts to send out to people, similar to how Billy Decker gives those little cutting boards out to his people.

Christopher J. Graham (1:33)

Dibs.

Brian Hood (1:34)

And so I get my first gift bag of coffee out yesterday to actually a client of my wife's, and I made her some coffee from, I think it was Kenyon?

And I wrote all the details of the bag, the roasting, the like roast level, the origin, the farm it came from, the roasting date. I scribbled down my brand on there, and like Hood Home Coffee. And so she tagged me on Instagram this morning enjoying her first cup of Hood Home Coffee. So I think it's gonna go down well.

Christopher J. Graham (2:01)

I'll tell you, the Graham House, we're out of green coffee right now.

Brian Hood (2:05)

Oh my God.

Christopher J. Graham (2:06)

And I have not had a chance to go to the special spot here in Columbus that I like to buy it from. And so we went and got Americanos this morning. I went and bought us Americanos at a local coffee shop, and they were terrible.

They were so bad.

Brian Hood (2:18)

Dude, I can't even tell you, man. Like there's very few places that I can actually enjoy a cup of coffee anymore.

I just have to get lattes and sweet trash just to cover the bad taste of their coffee. That's why, honestly, we're not gonna, I didn't plan on this today, but that's why American coffee's so trash, is because people don't know how trash it is. They're forced to drink sweet coffee because they think black coffee tastes bad. They think Americana or Espresso's taste bad. The reality is the stuff you're drinking is just trash, and the only way to make it palatable is to drink it with milk and sugar.

Christopher J. Graham (2:50)

Yep, black coffee is delicious, and I think everyone would think that if they tried real good black coffee. It tastes nothing like freaking Dunkin Donuts or McDonald's or even Starbucks. Starbucks is slightly better, but not by a large margin.

Brian Hood (3:07)

The only good thing about Starbucks is it will be in a place that otherwise my only other option would be like gas station coffee. So when it comes down to between gas station coffee and Starbucks, like Starbucks all of a sudden looks like an incredible option.

Christopher J. Graham (3:19)

I went through a large phase before I got into the coffee roasting game of I would get a Ristretto Americano.

Brian Hood (3:24)

The hell's that? I don't even know what that is.

Christopher J. Graham (3:26)

I'm going to be embarrassed to say the wrong stuff on our podcast, but I think it's a cooler temperature of water.

Brian Hood (3:32)

Oh.

Christopher J. Graham (3:34)

But it's got like a, I don't know.