9 Lessons I Learned While Building A New 6-Figure Income Stream In 2022

Brian Hood (0:00)

This is the 6 Figure Creative Podcast, episode 234

Welcome to the 6 Figure Creative Podcast, where our mission is to help you turn your creative passions into a stable, reliable income.

If you're in audio, video, design, photography, or really any other creative field, and you just want to learn from other successful creatives, you're in the right place.

Hello and welcome to the 6 Figure Creative Podcast. I am your host, Brian Hood. If this is your first time listening to the show, first of all, welcome. Thank you for giving the show a chance. The show is for freelancers and other creatives who are trying to make more than just a side hustle, preferably a full-time living, preferably your goal is to make 6 figures or more as a creative. And if that's you and you are new to the show, then you came to the right place and you came to the right episode because the topic today is directly related to a brand new 6-figure income stream that I built last year.

If you're a regular listener, thanks for coming back to the show again and again. My goal is always to bring as much value to our listeners as possible and predominantly through the experience of the people we bring on the show as guests, which now that the New Year is in full swing, we'll be bringing on more and more guests. It's just hard to get people around the holidays, especially last year at the end of the year when I was traveling with my wife through Bali and Thailand for 60-something days. Impossible to get guests when that was the case. So we'll be back to guests soon, but this is maybe the last solo episode I'm doing for a while. And I think this is a good one to kind of finish the year on. It's still the end of the year for me. It's like Friday, December 30th right now. If I was a better planner, this episode would have come out like the last episode of the year. Like, hey, we're going to talk about all the lessons I learned in 2022, yay. But it didn't happen. I'm not a planner. My wife's the planner. She wants to know like next Tuesday what we're doing at 3 p.m. for whatever reason. And I'm like, no, I will figure that out when I get there. I saw an episode, someone else talking about lessons they learn. I was like, damn, I want to do that. So here it is. It's late. We're two weeks into the year. Deal with it. There is one difference though. A lot of people, if you listen to the podcast and they're talking about the lessons I learned in 2022, I actually wanted to shift this up and focus on the lessons I learned building a new 6 Figure Income Stream in 2022 Because I think that fresh perspective of something I've recently done could be more valuable for you. It could be definitely more interesting for you.

And I'm hoping it's still relevant for you because the income stream I built in 2022 was my new coaching program called Clients by Design.

And so it's not technically a creative freelance service, but it's a coaching service. So it is still sort of freelancing, productized service. Go back and listen to episode 225 called How to Build Your Own Client Acquisition Machine and Make 2023 Your Best Year Ever. Go back and listen to that if you want to know more details about this coaching program. I'm not here to sell it to you. I'm not here to pitch it to you, but that's the income stream that I built in 2022 to be a brand new 6 Figure Income Stream for me. Pretty much all the takeaways, all the things I'm doing to build that business is directly applicable to any freelancer, any creative, because it is exchanging a service with a specific outcome for a specific dollar amount. And we'll talk about that more as I get into the episode today. So I've got nine lessons for you. At least I have nine outlined right now. I might have more side ones. These vary on how long they'll take. I have no idea how long this episode is gonna be. I've just got literally the nine lessons, no other points to make on this episode. So we're gonna see how this goes. But I'll start on the first one. And this is probably the most important for any of you who feel like you've been dragging your heels the last year or two. And you're like, God, I want to get to X, whatever X is. I want to get to this goal. I want to reach a hundred grand. I want to quit my J job or whatever your goal is. This first lesson and one that has been a painstaking lesson for me the last two years or more is slow and steady wins the race, but it feels like it has been a slow and painful and arduous process getting clients by design built out to the point where I can start to finally scale it up a bit. I first launched the first tiny micro iteration of this in 2020 with just like three people.