20Sales: Why You Need a CRO Pre-Product | Why Remote Sales Teams Do Not Work | How Snowflake Built a Sales Machine with Chad Peets

**Chad Peets** (0:00)
We bring in a CRO pre-product. You need a salesperson to create the sales playbook. What does a VP of engineering know about creating a sales playbook? Any inside salesperson should recognize that by being in the office, they are gonna get better faster. If a sales inside salesperson is not willing to make the sacrifice of a 30 minute commute every day to further his own career, I don't want that person. You have to care and be willing to sacrifice to do exceptional things, to be exceptional. And what I find today is people are not willing to do that.

**Harry Stebbings** (0:29)
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**Chad Peets** (4:31)
You have now arrived at your destination.

**Harry Stebbings** (4:34)
Chad, I don't think I've ever been quite so excited about doing a show following a discussion pre-us starting recording. So this is gonna be a lot of fun. Thank you for joining me today.

**Chad Peets** (4:44)
Yeah, no, I appreciate that. Based on the people that you've interviewed in the past, I find that hard to believe, but I'm humbled that you said it, so thank you.

**Harry Stebbings** (4:50)
Do you know what also, I spoke to Chris Dagnan and Mike Spicer before this show. And if you want hard, heavyweights who are incredible at what they do, saying someone is the best in the world at what they do, I'm like, oh shit. So I'm looking forward to this. So I want to start off with just a little bit though, in terms of context. How did you make your way into sales first? And let's start there.