20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg

**Harry Stebbings** (0:00)
This is 20 Growth with me, Harry Stebbings. Now, 20 Growth is where we sit down with the best minds in marketing and brand to discuss how to scale the biggest brands in the world. Well, joining me today, we have one of the best marketing minds in enterprise, Raaz Herzberg. Raaz is the Chief Marketing Officer and VP of Product Strategy at Wiz, the fastest growing cloud security company ever. As one of the first 10 employees, Raaz has literally held so many different roles in the company and has helped scale Wiz from nothing to a multi-billion dollar ARR business. But before we dive into the show today, Securoframe empowers businesses to build trust with customers by simplifying information security and compliance through AI and automation. Thousands of fast growing businesses including Nasdaq, AngelList, Doodle and Coda trust Securoframe to expedite their compliance journey for global security and privacy standards such as SOC 2 and ISO 27001, CMMC, MIST standards and more. Banned by top tier investors and corporations like Google and Kleiner Perkins, the company is among Forbes' list of the top 100 startup employers for 2024 G2's best software awards for higher satisfaction products and a recipient of the 2024 Cyber Security Excellence Awards, something I definitely never got in school myself. Learn more today at securoframe.com. And once Securoframe locks down compliance, Pendo makes sure your product truly lands with customers. Whether it's the software you build or the software you buy, your tech stack should be creating results, not creating roadblocks. Well, Pendo's no-code software experience management platform makes your software better with tools to see where users get stuck, guide them with in-app messaging and constantly improving your UI. It's so easy that over 14,000 businesses use Pendo to increase revenue, lower costs and reduce risks. Businesses love the control, engineers love the freedom. Everyone wins. Start for free today at pendo.io/20product.
And after Pendo shows you what users need, Miro helps your team bring those ideas to life. You know what kills momentum? It's not a lack of ideas. It's the chaos between the idea and actually executing on it. My fund was stuck in this loop. Great investment theses, endless partner alignment calls, scattered deal memos across 10 different tools. We were moving at the speed of bureaucracy, not at the speed we needed to to win deals. Then we started using Miro's innovation workspace and honestly it changed how we operate. So here's what clicked. Miro AI doesn't just give you a blank canvas to dump ideas. It actively helps you structure your thinking. We used it to synthesize founder interviews and diligence notes, pull out key patterns and turn them into an actual investment memo in hours not days and speed is really important. Miro's AI sidekicks review your work like a seasoned GP would, pointing out gaps in your thesis and suggesting what to dig into next. And when we needed to map out portfolio strategy, Miro generated frameworks and visual roadmaps right from our board. No switching tools, no waiting. Help your teams get great work done with Miro. Check out miro.com to find out how. That's Miro miro.com. You have now arrived at your destination. Raaz, I'm so excited for this. I've wanted to make this one happen for a while. I've heard many good things from Doug across the years. So thank you so much for joining me.

**Raaz Herzberg** (3:25)
Absolutely. I'm so excited to be here. I am genuinely a very big fan of the show.

**Harry Stebbings** (3:28)
That is very, very kind. I was literally just saying to you, it's great that we have these studios. It's so lovely to be in person. But I remember starting as like an 18 year old on Skype and I had very little idea of what I was doing. And I felt like a bit of an imposter. And I wanted to just start with, when did you feel like an imposter?

**Raaz Herzberg** (3:47)
I always feel like an imposter. It's never left me throughout my career and I also don't try to fight it. I kind of embrace it. I think a lot of people feel like imposters. I feel like an imposter every day. It's part of the motivation. I also think sometimes people think they know more than they know. I'm never at that problem. I always feel like I know probably less than I know and I'm never complacent about anything. I'm always paranoid about everything. I've kind of learned to embrace it. I never feel confident. I always feel like an imposter in every single thing I've done through my career, whether I was well-prepared, not well-prepared, whether it was something that should have been a walk in the park or not, I feel the same way.