11 Highly-Effective Negotiation Tactics Any Audio Professional Can Use

Brian Hood (0:00)

This is the 6 Figure Home Studio Podcast, episode 30

SPEAKER_2 (0:06)

You're listening to the 6 Figure Home Studio Podcast, the number one resource for running a profitable home recording studio.

Brian Hood (0:19)

Welcome back to another episode of the 6 Figure Home Studio Podcast. I am your host, Brian Hood, and I'm with my co-host here, Mr. Christopher J. Graham. Hey, Chris.

I believe Chris and I have hit up against a roadblock here, and that is podcast ideas. We're scraping the bottom of the barrel now. So if there's something you want to hear more about, something you're struggling with or something you want us to talk about, just email us, podcast at the sixfigurehomestudio.com with your podcast ideas. And we would love to hear them because other than interviewing guests, which is what we plan to do more of, we're running out of stuff to talk about.

We're only 30 episodes in, that's not a good sign.

Christopher J. Graham (0:56)

We've got like 30, 40 ideas written down. We just don't love a considerable number of them.

Brian Hood (1:01)

We have tons of ideas, but none of them are things that we're excited about talking about.

Christopher J. Graham (1:06)

Except for today's episode.

Brian Hood (1:09)

That's true. Today's episode is actually a good topic. And this is one we've heard a lot about in the past. We've seen some conversation about it, and one that we haven't really talked about before. I don't think we've really touched on this before.

Christopher J. Graham (1:19)

I don't think we have at all.

Brian Hood (1:20)

This is the topic of negotiation. Negotiation. So when it comes to negotiating things, if you have a studio, at some point, you will come up against a negotiation, whether you believe you are or not. There are a lot of times when you don't even know you're negotiating.

And so today, we want to give you some guidelines based off of a book. This is the book that Chris is a huge fan of. And what's the name of the book, Chris?

Christopher J. Graham (1:42)

It's a book called Secrets of Power Negotiating by Roger Dawson.

Brian Hood (1:47)

Great, so this is the book that we're gonna be talking about today. Chris is the expert in this stuff. The extent of my negotiation is this is not a negotiation. That's the extent of my negotiations. So Chris has a little bit more knowledge about this. I didn't read this book. This is Chris's book, so I'm just gonna add my two cents as we go down this outline from this book.

But I think there's a lot, just from what we talked about in the pre-discussion today, before we started recording, I think there's a lot we can take out of the topics inside this book. And I think a lot of this translates to recording studios.

And I didn't realize, you know, I thought I wasn't negotiating. I thought that, hey, this is not a negotiation. I thought that was me not negotiating. But that's actually one of the tactics we're gonna talk about today. And we're gonna talk about ethical forms of negotiation. And we're also gonna talk about unethical forms of negotiation.

So Chris, do you wanna start this thing off here?

Christopher J. Graham (2:36)

Yeah, absolutely. So this is weird that I'm talking about negotiating, and then I'm into the subject of negotiating, because I always was under the impression that negotiating was for assholes.

And that only assholes were good at it.

And this book was really eye-opening to me. I only read it for one reason, and it's because 10 years ago or so, I finished Four Hour Workweek, and the back of Four Hour Workweek was a list of recommended books. This was one of the first ones listed.

And it's a great book, because as a business owner, you're constantly negotiating. You're coming up with deals, you're partnering, you're figuring out what you will get if you do something for someone else, and what they will get if they do something for you. Happens all the time. Now, here's the fun thing about negotiating, is this is not going to be an episode, nor is the book about this, Secrets of Power Negotiating. It's not about win-lose situations. It's not about creating a win for yourself and a lose for the other person. This is the most important concept in the book, and it blew my mind. His philosophy, and now mine, for a number of years now, is when you negotiate, your goal, first and foremost, is to get a win for the other party. And that's weird, right? You are negotiating against the person, but you're actively attempting to get them what they want. Now, here's the reason for that. It's twofold. One, if you can get the other person what they want, if you can figure out what it is that they want and find a way to get it for them, you're probably gonna get what you want, too.